[INTERVIEW] Leverage the Power of Email & Community to Grow Your Business with Paul Gowder

This is an AI-produced transcription of episode 248:[INTERVIEW] Leverage the Power of Email & Community to Grow Your Business with Paul Gowder

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Hey girl, welcome to the Purpose and Pixie Dust podcast, the podcast where we dive deep into our passions, our purpose and really unlock our potential with the pixie dust thrown in? What is pixie dust? You might ask, it's the fun and joy that gets unlocked when you're creating and owning your magic. I'm Lindsay, Dollinger dog, mama, Disney lover and high school Spanish teacher who has used my magic to grow businesses while also working full time. I'm on a mission to help other women create and own your magic by building not only the business of your dreams, but also the life of your dreams while still juggling life, your full time job and all the things. So if you want more than this provincial life, let's use our glass slippers to break those glass ceilings and Sprinkle lots of pixie dust into our lives and businesses. Let's do this.

Alright, Hello, Hello, we're back for another podcast episode of the Purpose and Pixie Dust podcast. I am Lindsay Dellinger and I'm super excited um for I think our only second male guest ever. So Paul Gowder, welcome so welcome so much. Thank you so much for coming to the show and welcome to the show. Um and little side note to this super quick, we will be having more male guests on in the future. So I have some in the lineup but your first one for a while. But anyway, um Paul and I met the October, I was gonna say summer and it was not summer October at Lou Mongello's Momentum Mastermind weekend did I say that right? Mastermind weekend, Is that what he calls it? Okay. Um and I know Paul you've gone several times and I don't want to steal your thunder by sharing your story or anything like that. Um but it was my first time there and I've talked about a lot on the show and you guys know if you've listened that I had just like a mind blowing, incredible experience there. And so anyway, that's how Paul and I met, and I was also blown away by Paul's story and everything he had to share. So I know you guys are gonna gain a lot from this episode today, so Paul again, welcome. Um that's the longest intro. I have done a really long time. Um, but tell us like, who are you, how did you get started doing what you do? And we'll go from there.

Sure. So yeah, Paul Gowder and I am from based out of Lexington, South Carolina, uh and married father, my daughter is a freshman at the College of Charleston, and so we're dealing with the whole empty nest thing. So there's that and of course, huge Disney fan, which is how I got into blues community and uh, if anybody hasn't heard of Momentum, it hasn't listened to your other shows and you were talking about it is something that everybody needs to do. It's one of those things just being intentional about your business and taking the time to to learn more and grow and finding the community is such a blessing. But um so I started www.powwows.com back in 1996 and now we are in kind of my whole intention of doing this is we want to be a place where anybody, whether you're native or non native or part or whatever that you can go learn, explore experience, connect with native american culture. Our goal is to help others learn more about it, a pre appreciate it more. And then of course support native people, native artists, native businesses And we do that through a variety of ways with an invent calendar with articles and live streaming and all kinds of other things. So I started in 1996, like I said, it was really just a way to teach myself how to build web pages back in grad school and I said, you know, I'm kind of an accidental entrepreneur, I fell into this uh right away, we, we kind of had a community start building and people wanted to engage with with each other and learn more and from there, we have grown in with a good following now and I've in February, I was able to leave my full time job with the state of south Carolina and go full time with www.powwows.com. So it's been, yeah, it's been a crazy ride, uh 2025 plus years of doing this um always, you know, the goal of of one day, hey, maybe this could be a full time job. So really blessed. That was, was finally able to make that happen.

And I'm just so like, that's such an inspiration to me because you know, there are so many of us listening who, you know, you're, you've been in business, six months, a year, two years, three years and you're like, when is it going to happen? When is it gonna happen? When is it going to happen? And you stuck with it? You, I'm assuming, and I can feel from your energy, You love what you do. You love the community that you have built and you just knew in the end, like you trusted and believed that it would pay off so that you were able to leave your other job.

Yeah. It was one of those things I was talking to Julie today from Momentum and she's one of those people and I think this is really important. That, you know, if you have those big goals, put it up on the wall, write it down, put it out there what your big goal was. And for years, that was my big goal. And, and when people ask me, what are we building towards it, That's it. I want to be full time. I want to make this what I do for a living. And you know, it wasn't an overnight success. And I think so many people think they watch these, you know, people on you tube or Tiktok or whatever and they, and they, these people do hit the jackpot and become overnight success, but that's not what it, what it's like for most people, it is the persistence, it is the staying in there. It's continuing to grow and to make the small moves and just continuing to build on that, um, to steal loose under there. I use that word so much now by the way. And I'm always like, I feel like I have to like credit it to him. But yeah, it is, it's those small wins that add up to big victories. Uh, and it's just continuing, you gotta stick with it. Uh, and it was, you know, there was, I had a conversation with Lou this weekend, I was at podcast with him and some other folks from Momentum and actually was with his wife, we were having a conversation and you know, there was a point not too long ago, maybe three or four years ago and I was in lose mastermind group, I was doing his coaching and I had a call with lou and I was like lumen, the revenue is falling. Traffic is not there things aren't going well. I, I don't see a path where I'm ever gonna be able to go full time. I don't see a path where I can continue going to conferences or paying for coaching and you know, I was like, it's just not gonna happen and you know, that those, you have those kind of obstacles and, and, but um with lose help and others, you know just kept going, kept sticking with it and yeah, there were some days, I never thought this would happen. Really blessed that we were able to make it happen and um in fact my wife and I are both now full time with www.powwows.com so I really didn't realize that.

That's awesome. Yeah. And I can't believe it was just a couple of years ago you were having that conversation like I wouldn't have guessed that at all based off of, you know, you sharing a little bit about your business model in October but thank you for sharing that because we've all been there many, many, many, many a time where we're like, I was actually just heard on a podcast this morning. I forget what the theory is, but it was, I think it was three ft from gold and it's talking about like miners giving up when they are almost getting ready to hit it and it's just like keep going, keep going because you never know how close you actually are to hitting whatever that big thing is right. You never know and you never know who's listening, you never know what sponsor is following. Your content is gonna, you know, make that call with you.

Yeah, you never know what's gonna happen. Um then you go, you know, talking about that conversation I had, there was that conversation when things were going bad and then you know, other hurdles makes me reminisce even probably six months a year before that um we made a site design change. Um another thing that, you know, you never thought an unintended consequences. We made a site design change, We made some mistakes in it and at the time we were all, we were, all of our revenue was Google Adsense. We lost over the course of a month. We lost 113% of our revenue because our site speed was no longer good according to Google. Um those were a tough six months. Uh, lost all of our search engine rankings. Yeah. Um, so there are times, you know, and people hear me talk about it now and they're like, oh this is so great and yeah, it's not easy. I mean there's lots of things that are gonna happen along the way. You just have to keep going. Yeah. Yeah. So okay, what are some ways that you were able, if someone's trying to like imagine your business model that you were able to monetize your community because that's essentially what you've been able to do in different ways, right? And uh so this weekend podcast, it's funny you ask that question, the talk that Jeff Sieh, Lauren Gaggioli, Lou and myself were on is monetizing your podcast monetization. And one of the things we talked about is diversification and you know what I had that scare with adsense.  Adsense was probably like 90% of our revenue. And so when we lost that it was really scary and so that was one of the things we had to do in the last few years is really find other ways to have revenue and we didn't want to you know always depend on advertising revenue. Its advertising is still our number one revenue source and we do that if if people are you know wanting to learn more about that were in the media vine network which if you're if you are a blog and you're you're kind of wanting to monetize your traffic, getting into media vine or adthrive. One of those premium networks is should be your goal and it's it'll pay so much more than adsense. I wish I had known about it sooner. But yeah, so that that's our main thing. We do sell a lot of direct sponsorship so we work with some partners to sell ads directly to two different companies and that's been very good. Uh but that's what we talked about in our panel this weekend, that's kind of the Holy Grail is to getting those sponsorships. Those are hard and a lot of those do come from building relationships over years. Uh putting out quality content and having sponsors reach out to you. Uh One of the, one of the first big contracts we ever got um was Motel six reached out to us several years ago and the president of motel six heard a podcast and he went and looked us up and like, oh my goodness, there's a I love this is really cool. Let's let's work with this guy. So that was one of the first sponsorships we ever got that way. Um You never know who's listening. Yeah, but we also do other things. We have Patreon, we uh we sell merchandise, we have t shirts and stickers and things like that. And we as well as you know, we're monetizing our videos on facebook, we're monetizing on Youtube so that revenue stream um and then we also, We are we have a service where we go out and live stream native events. So we work with 15 or so. POWs throughout the year and they hire us to come in and string their events. So we're, you know, we, we tell them we're the best marketing you can get for your event. There's no other better marketing than us coming in and showing your videos to the world and streaming those lives. So we work with a number of tribes and different organizations to do that as well.

I love that. Yeah. And I love that you just map that out because there really are so many different assets. You have built on overtime. I'm assuming you didn't do them all at once right on over many years right?

There's things we've tried along the way that didn't work and you know and we had to drop them. Um Yeah there's all kinds of things that we experiment with and you know like work. So yeah that's that's kind of where we are now. And we're starting to do, I'm I'm branching out and doing other things too. I'm doing some uh coaching and consulting. I'm building some courses. So that's another revenue stream for us as well. I love that. So before I, because I definitely wanna talk to you about how you build all this while you were also working a very demanding job. So what we're going to get there. 

But just curious because a lot of the monetization things that you mentioned, especially um like the ads is due to the traffic. So what are some ways that you were able to build your comm community? Maybe when you first got started was that word of mouth because, I mean social media wasn't really a thing in 1996. So how have you, how have you? Yeah, you're like definitely not. How have you progressed into being able to build that community? Because I think you've done an amazing job at that.

Thank you. So a couple of things. One is our traffic comes from a couple of major ways and you know, we get traffic from all over, but really just a few that are the major sources first is organic traffic. And so if you're building a blog or building a website you have to spend time doing that SEO work. It's one of those things that's tedious. It's complicated. It's ever changing. If you can hire out or you take a course or whatever, rely on some experts but get do your SEO that is super important and it's something you have to continue working at. So you want to get that organic traffic that's been really important for us is to making sure we stay at the top of google for certain keywords. The other part is building community and I always tell people community is not a Facebook group. Community is not uh it's not the place where you land, your community community is just building that group of people that have a shared value and have a shared sense of belonging, right? So you can build community in everything you do. So we are very intentional about that community feeling and we do it in our email, we do it in our live streams, we do it, you know, anytime I'm talking to my audience, it's always um that conversation is always about community and so we put that first and that's a slower build than SEO. Oh sometimes it takes time but you have to engage that community, you have to engage that person one on one directly. You know that that was a big change is probably three years ago I completely changed how I do my emails and went from putting out, I used to call him, we used to send the best by mail, mailers and it looked like this nice professionally thing with all these fancy pictures. We changed from that to writing a um, just a text based email where I tell personal stories and talk to my reader and it has completely changed our Our email success. So being intentional and thinking about community and all the aspects of your business is really important. And again, that takes a lot of time and it's not gonna happen overnight, but you do it one person at a time. Yeah, yeah. 100% agree. Um, that's definitely how I built all my businesses, like you said, it's not always the fast way to do. And I think that can be such a difficult thing when you're starting off too, because you're like, I want the success and I want to be able to build this community and it's it's slow going sometimes. Like you just keep going and you keep sharing, sharing yourself, you know, sharing your stories like you said, and the right people will find you. I think we just have to trust that. Yeah. And you need to be your authentic self. You don't want to change or you know, try to go after a market that's not yours. Um lou tells me all I hear him say this all the time, you you you be your authentic self and the right people will come to you and the followers, you that match with, you will come and that's what you have to do.

Yeah, yeah, yeah, I love that. Okay, so let's talk about how this is like the golden question, right? How were you actually able to do this while? I mean, you have a family, like you had little kids at this time, right? I mean, all the way through um, since your daughter is just now left home, so how were you able to build this and do all of this?

Yeah, that it wasn't always easy. There were there were times when we had to put the business aside. Um, but a couple of things is um, one is I really prioritized um, or tried to, you know, make sure I knew what the important projects were and prioritized different tasks. And so when I did have time, I was very intentional about here is what I have to get done. You know, going chasing those shiny objects when you don't have much time. Is, is hard. It it's hard when you do have time, but when you have limited time, you can't go chasing after everything. So, um, you know, there were days where I would, I would remember getting up and taking my daughter to school and I would come home and I would have about 45 minutes before I had to get ready to go to work. So I would get up early, I'd take her to school, I'd come home and I would sit down and answer emails or build out a feature on the website or you know, whatever it was. Um look at that to do list and figure out it was finding those time blocks um lunches, you know, there were there's a lot of times when I was working that I would skip going to lunch with with the group from work and I would go you know, grab, take out or bring something from home and sit in the car, you know in a parking lot and work on the laptop trying to to do something and then and you know, it's not fun, it's not glamorous, but that's why I had to do that some days, you know, I had to tell people, sorry I can't go to lunch today, I've got to I've got something I got to do. Um But then, you know when I was able it was also hiring the right people and um you know, finding some virtual assistance was really important, even if it was, you know, for small tasks again, I keep going back to lou but one of the one of the early piece of advice he gave me is because he would see it, you know, it's like you can't do everything you don't have the time figure out the things you're good at and then let other people do the rest of it. And so whether it was, you know, for a while I had somebody helping me with email or writing newsletter, writing pieces of the newsletter, things like that, just taking little tasks off my plate over the years. Made a big difference too.

Yeah, do you remember it was a via your first hire?

No, because I have, I've had a team for different people, but I've had different teams writing content on the site as well as people helping me do the actual in person live streaming. So those are probably the first help I got. But yeah, VAs have played a really big role for me. Yeah. Um we've had, we just recently had a v a well she has her own agency now, but on the show and I always, I like to have one on of like every year because I think it's a really great reminder, like, hey, if you haven't started delegating or outsourcing something yet, today might be a good time to start thinking about it because that's the thing, like, it's time or money, right? And you only have so much time.

Um and like hopefully the out, you know, the end goal is if we are investing some money into our business by outsourcing its essentially there's like another one of you. So it's like more time being spent on the business and you will bring in more revenue. Was that the case for you or was there some time where you were, you know what I mean? Like spending a little more on your outsourcing and then it finally paid off.

There were a lot of times where man, I was working full time jobs. So uh, that was our income that the side business was, was just extra to help us do other things. Um, so yeah, there was a lot of times where we were spending above budget to, to hire help or whatever. Um, but another thing that really helped us to is uh, we, we put our daughter to work, um, you know, if you have a business, I highly recommend getting, I don't remember what grade she did this, but she was one of our first social media managers. She took over the instagram page, probably like seventh or eighth grade or something like that and she did that for a year. So she was completely running our instagram and she huge growth and it was, you know, she understood it better than I did so big and then during high school she fulfilled all of our orders, you know, she was shipping out the stickers and we have a coloring book, all that stuff. She was doing all the filming for us. Oh, that's cool and she probably really liked that too because she grew up with that, right?

Like that, that was just a part of your, you know, your family and enjoy doing that now. Has your wife always been um an active part of the business or is that, I mean, she's always been, yeah, and she's always been an active part of the business, and we I started doing the website the same year we got married. So it has been a part of our relationship from people. Um and she's always tell people she's kind of the conscious of Powells dot com, so she's the one who um keeps me in line or knocks me back in line if I need it and tells me what's crazy, what's good, all that. And she's done various roles over the years, you know, she's an accountant by um training and experience, and so there were times where she would help us with with that part of it money, of course, then we got complicated enough where she no longer wanted to do that because it was um you know, working, working spouses and trying to figure out money is not always a good thing. So there was a point at which we said, okay, that's enough. Um But the reason she went full time is she actually went full time before I did and going back to the whole v. A. Thing, there was a point in time where she had a job offer and she was trying to figure out if she really wanted to make that move. Um She was in a job that she liked, she was comfortable um the new job would be more hours, a little bit more money, and so we're just trying to figure out if that was the right move. And I sat down and we looked at the numbers and I was like you know if you took over this VA's job and if you took over this job and if we put this stuff together and you take it over I think we can cover you. And so that we were at that point where there was enough of, we had hired enough of these little task virtual that we combine several things together and were able to cover most of her salary that way. And she's also a travel agent. So she has that part of her her income to kind of also that we were able to replace her salary. That's awesome. That's really cool. Which is I feel like probably a lot of people's a lot of people in gold listening to this right now. Um Oh gosh!

There was something, I was just gonna oh um So in my mind you are one of the email marketing. I was gonna say God's out there but I don't know what other word to use, but you are very knowledgeable with email marketing. Um One thing that I know a lot of my listeners do not have as an email list. Um I was gonna say react to that and please let's walk them through why an email list is so important and how you can use it. So when I tell people, when people ask me, you know what they need to do to start a business?

The first thing of course is to figure out what your business is, what you're offering is, what your services sure do all of that. But before you build a website, before you build anything online, the first thing you need to do is figure out how to collect emails and start their emails are the one thing you own, whether it's S. E. O. And google can change those formulas at any time and you can lose all your organic traffic instagram, facebook youtube, all of them can change their formulas or you know prioritize you not, prioritize all of that stuff can go away. If you capture the email, you own the email and you can always interact with your customer if you own the email. So one of the questions we had this weekend in our panel, somebody's you know, well should I go with male chimp or convert kit or all these different software and he was so bogged down in um the cost and the benefits and the features and I was like forget all that, Just start, just put up throw up a google sheet with a simple form if nothing else or get a wordpress plug in that's just collects, you know information. Don't worry about what you're gonna do with the email. Just start collecting them. You can figure out the technical stuff later. But yeah email is huge, That is a direct one on one conversation with your customers now, would you recommend? Um like a certain amount of time? Like a certain number. What am I trying to ask a certain number of times that you interact with your email list a week? So especially if someone's just getting started, are they like, do they have to send a weekly email? Does it need to be monthly? What would you recommend for people getting started? You know, I think it depends on the content and what you're offering. You know, if you're just starting out, you may not have enough content, you may not have enough stuff going on to justify a weekly email. But as you build and you develop more content, you develop more offerings, your services grow. You can start looking at that. Here's what I do is I do have a weekly broadcast that I send out. Actually, I have a few different weekly broadcasts. So we're sending uh twice a week we're sending emails to our entire list. Um, you know, I'm sorry, I changed it three times a week. One is just a general email. Hey, here's the articles, here's the information we published this week. Go read that a second is the same kind of thing. But with some of our other features other than articles. So we have a directory of native american companies and products. So we'll feature somebody in that we have a directory of native performers. So, um, speakers and dancers, those kind of things that will feature somebody from that. So that that email is kind of different from articles that's featuring other parts of our community. Then the third one is again, this is just something when you get enough content, you can do this. Our our third email that we sent every week is we call it throwback thursday and it's just an email featuring an article that was in the past that our readers may have missed. And so it's just going back through our back catalog and putting out those. So we we send those three weekly broadcasts. Now I sent a lot of other emails as you start building out your email list. I highly recommend and this, you should do this first, you know, early in your process is develop email sequences. I think those are huge and very important. The first email sequence you need to build is just that nurturing email sequence that when somebody subscribes to you, even before you send the broadcast, you know, weekly email, you need to have a series and it can be three or five emails, it doesn't have to be big, But it tells them what are the three, you know, if I ask you about your business, you should be able to tell me three things, your business does those should be your first three emails, right? Is, here's who I am, here's what we do and here's how I'm going to help you make an email sequence about that. And then everybody that comes into your ecosystem gets on board and gets that same introduction. And so everybody kind of starts on the same playing field and you can expand that as you again, as your business grows, you can make that list longer or shorter or whatever. Um, but then as you start segmenting your business. So for us, we have a separate email sequence for people that are new to pos that have never been before. And we have a whole email series just for that. We call it a 101, right? And we're gonna send you through that and it's what to expect when you head to your first and that's maybe eight or nine emails. Right? So we have several different sequences like that. It's another way, again, it's another touch point that you're gonna be able to interact with your customer and give them your messaging. Oh, I love that. I love that. That um some of my listeners are network marketers and that would be such a, I'm just like thinking about these ideas, like, because I feel like that is one area, especially in network marketing, does a really great job overall of a lot of the aspects of business, but I think one of them that 10 companies tend to not cover as much as the emails. And even just explaining just how you just did. I'm like, oh my gosh, you can have one for someone who is the first time buyer, someone who's never bought for me before. Someone may be interested in the business. Like all these series that people could make and just automate some of that stuff and that's another huge time saver because you're building community and you have that all set up, right, that is all, that's running on autopilot. It takes time. Um, going back that, that reminds, reminds me of an answer. Another question you ask is you know how I found time. One of the other things I did, um, I did this for years is every time there was, I worked at a state job. So I had a government job, every time there was a state holiday that and my daughter was in school, so we didn't have matching ones, right? Is um, I had a co working space here in town and they would always laugh cause I would walk in the door and they went, oh, what's today's holiday, right? Because I would always walk to the coworking spaces when it was a, some state holiday and those were the days where I can remember I was going in some of those days were like, okay, today I'm going to write this email sequence and it was, those kind of, those kind of days were awesome for me because I was able to go in and take a big project and spend all day and really dive into it. And that's, I remember that specifically, is where I went and built some of these email sequences is doing those holiday coworking spaces. Yeah, I only have one welcome sequence that I've like tweaked it for a different freebies that I have, that's pretty much what I did. I knocked it all out in one day because I wanted to remember what I had written the day before, you know, like the, the quote unquote day before. So I went down and I just like knocked them all out in one day, not a coworking space, so that would have been fun. Um No, but I mean that's, I mean that's what you have to do and I love that you said that because I'm very much the same way as where I'll save, like if I have a larger chunk of time for a bigger project and try to do something that I can easily segment in my littler chunks of time throughout the day because it doesn't always work to do other stuff that way. Um Now, how many times have you been to Disney World paul? For me personally, I don't know my number, but my daughter knows her number, she kept track and she had a goal of going to Disney World so many times before she graduated high school. So um before she graduated high school she went 42, we took her 42 times. Um And we just took her, it was that number is bigger now because we've taken her a couple more times since she went to school. So, um, yeah, 42 times what we took her before she graduated high school. And how were you able to do that while also building a business and working? Like how, tell me your ways. So you know, for us, we made some choices. That one, our side hustles when they were side hustles were that revenue. It was for us to build the lifestyle we wanted, right? We, and we also made choices that, um, you know, when we were young and we had lower salaries in our jobs, right? We made choices that we, we drove in expensive cars we didn't do. Um, like we didn't go to the movies a whole lot that we only went to big premieres or something like that. We, we chose not to do certain things because we prioritized trips. So we travel and experiences with something that was just our family's choice. Right? So Over the years, that's, you know, as we, you know, had extra funds or whatever we did that now, traveling to Disney 42 times. Some people that's crazy. I will say caveat, we live close enough, we can drive. So there was the first year we ever bought annual passes. I think we went 11 times that year. So every time Brooke had a three day weekend at school, we would just drive down and go, right. So we're a little fortunate in that. But yeah, that those were choices we made is to make sure we prioritized those family experiences over some other things. Well, I love that because I get that question a lot. And it's all about your priorities. I mean, we can't have everything in the world. Um, you know, so it's like you, you make those choices based off of what you're able to do and you do them. Like I have friends who spend big tickets for NFL football games, you know, every week or whatever. And that's totally fine. That's just I choose instead of doing that. And I go to Disney like, you know, everyone has their decisions, but I absolutely love that. And I love that you were able to build a business with the type of freedom that you were able to do that because I think that's, that's really huge. That's what we tell people is, you know, that's what those were our priorities right? And that was why we did our side hustles for a long time. It was the why was we were going to generate these memories. We're going to create this magic for our family. And that's kind of why we kept working. And um, Power dot com has always been my side hustle, but you know, we along the way, we did lots of other side hustles in addition to power cause, you know, we were doing lots of things to make money along the way. You know, experiment. I was, I've done portrait photography and landscape photography and we've done all kinds of different, you know, other businesses on the side too. That's how we, that's how we finance some of these things we did. Yeah. Oh, I get it chronic chronic side hustler right here, totally understand it. But you know, and especially, I mean I'm a teacher, so it's not like I'm raking in the dough with that. So if I want to be able to do the things that I want to do, then, you know, you find ways to do them. Yeah, that's what we did and we had to do that. That's the only way we were gonna be able to make these trips. I love it. I love it. Well paul, thank you so much for sharing with us. I know I have learned a lot. I need to go back and listen and write some of these things down that you're talking at the beginning with the ads. I'm like, I'll just go back and re listen to to get the names of everything. So, um, where can everyone find you connect with you and share. I know, I think you have some big things maybe in the, in the works if you want to share anything, feel feel free to tell us all the things. Oh, great. Thank you. So you can, my website paul, Goddard dot com, That's where you can go and learn all about me and the resources and services I'm offering. Of course, I'd love for you to come over to dot com and go check that out. There is like, I think I've said this, but we do have pos that are happening in every single state in the country as well as most Canadian provinces. And we have a calendar that can show you that and everybody should go experience a POW at some point. They're open to the public, go check that out dot com as far as other stuff I have going on. So I just recently launched a course on online giveaways, which is the whole topic. We didn't even that's okay. But giveaways have been a big part of growing our community and our following our traffic. So I have a course on that and I'm now working on an email marketing course. It's going to be kind of email marketing 102. It's after you've built your list and you have some subscribers and you're sending a few emails. I want to show you how to get to that next level to build better reader engagement, to build some different sequences like we've talked about today. So that course is on the way and I'm hoping to have that um published here maybe in the beginning of March, but you can find out more about that over at paul getter dot com awesome. And I'll have that linked up guys in the show notes. I'll be sure to send that out in our email too, so you can just click and find Paul and connect with him in all the ways again, Paul. Thank you so so much. We appreciate you. Thank you so much. I appreciate it.

And that's a wrap on today's episode. I hope you're leaving today inspired, Princess, to create own and spread your magic to the world. If you found by you in this episode or no, a girlfriend who needs to hear it, would you screenshot it and send it to her and if you're feeling really generous, pop it up on your IG Stories and tag me at Lindsay Dollinger so I can see you loved it. And tell you, thank you. I appreciate you. Now let's go do some amazing things, bye bye!