Getting Out of Your Own Way: Why Showing Up Imperfectly Is the Secret to Growing Your Biz
Today’s post is part pep talk, part mindset shift, and part behind-the-scenes of what’s been happening in my own business lately. So pull up a chair, imagine we’re sitting together at Panera on a work date (because those are truly my favorite), and let’s talk.
Listen to the podcast here:
https://pod.co/the-social-selling-sisterhood/stop-making-it-a-big-deal
⭐ Work Dates, Creativity, and Fresh Ideas
One thing I deeply believe in?
Work dates.
In-person or virtual — it doesn’t matter.
There’s just something magical about being around other women who are building big dreams. Especially when they aren’t on your team. You get new perspectives. New ideas. And you hear strategies you might never have thought of.
If you don’t have someone to do work dates with yet, put it on your radar. It’ll change everything.
🎥 Upleveling My Video Game (and Why You Should Too)
Lately I’ve been working with two different live video strategists — one privately and one in a group coaching program.
And here’s what I realized through that work:
📌 Live video doesn’t need to be perfect.
📌 You don’t need fancy equipment.
📌 You don’t need a magazine-ready background.
📌 You do need to show up consistently.
I finally ordered a new ring light and some simple backdrops—not because I want perfection, but because I believe in making things easy. If it’s simple, I’ll do it. If it’s complicated, it becomes a roadblock.
Sound familiar?
✨ The Mindset Shift That Changed Everything
Even more than the strategy, what has shifted is my mindset.
This summer I dove into creating reels with my nutrition team. We had accountability, shared our content every day, and honestly—it made it fun.
That consistency melted away the perfectionism.
And that’s the part I want you to hear:
You don’t have to show up perfectly to make an impact.
Let me prove it to you…
One of my TikToks went viral — OVER 160,000 views — and it was literally me using toilet bowl cleaner on my shower.
No music.
No makeup.
No vibe-y lighting.
Just real life.
If people are out here watching my toilet cleaner video…
They will DEFINITELY watch your content too.
💗 Stop Pressuring Yourself to Be “Perfect”
Your audience doesn’t want perfection.
They want YOU.
Your voice.
Your quirks.
Your goofy moments.
Your real life.
Your imperfections are literally the reason people will connect with you.
You showing up as the real, raw version of yourself is the exact thing that will attract your ideal clients, customers, and teammates.
So:
❌ Stop worrying about the angle
❌ Stop rerecording 12 times
❌ Stop waiting until you lose weight
❌ Stop comparing your background to someone else’s
❌ Stop needing your kids, your house, your lighting, or your hair to be perfect
And start:
✔ Showing up
✔ Being consistent
✔ Being yourself
✔ Practicing until it feels natural
✔ Letting the messy middle be visible
Because confidence doesn’t come before you do the thing —
it comes from doing the thing.
📱 Not Ready for Lives Yet? Start Here
If going live still terrifies you (totally okay!), start with:
👉 Stories.
Instagram or Facebook — doesn’t matter.
Stories are low-pressure, short, and disappear after 24 hours.
A few tips:
- Record on Instagram (better features + auto captions!)
- Download the video
- Upload to Facebook Stories manually
- Add captions EVERY time you talk
- Be consistent
- Show your life, not just your business
People LOVE watching real life. Truly.
Someone once told me they’ve been watching me put Disney ears on repeat — and they don’t even like Disney.
Humans are weird and wonderful like that.
Your content is interesting.
You just don’t realize it yet.
📋 Bonus Tip: Share Your Daily Checklist
One of my life coaches suggested this, and it’s a great conversation starter:
Create a simple Canva checklist of your daily tasks:
- Morning routine
- Work hours
- Power hour
- Posts
- Workouts
- Water
- Dinner
- Coaching calls
- Errands
- Reading
- Anything else
Post it in your stories once or twice a week and check items off throughout the day.
This gives people a peek behind the curtain and also shows them how you lead yourself — which is what makes them want YOU as their mentor. Grab my free daily checklist here.
💛 Final Pep Talk: Do the Thing.
Whatever “the thing” is for you:
🔥 Going live
🔥 Trying reels
🔥 Posting more
🔥 Sharing your face
🔥 Reaching out to more people
🔥 Talking about your offer
🔥 Inviting someone to the opportunity
🔥 Creating a new routine
Stop putting it on a pedestal.
Stop letting perfectionism keep you small.
Stop waiting for the right moment.
Because your business grows when YOU grow.
Practice makes it natural.
Consistency makes it easier.
Being imperfect makes you relatable.
Showing up makes you magnetic.
I’m cheering you on louder than you know.
And if you need accountability?
TAG ME in your next live video or reel.
I’ll watch. I’ll cheer you on.
And I’ll celebrate the heck out of you.
We’re leveling this industry up together — and that starts with leaders like you going first.
