Is the VIP Group Dead? Why It Might Be Time to Rethink Your Strategy
Today’s topic is a little spicy…
A little controversial…
And one I know is going to give you something to think about.
Let’s talk about VIP groups.
Specifically:
👉 Are VIP groups dead?
My argument? Yes. For most people… absolutely yes.
Before you clutch your pearls, stick with me. I promise this will make sense.
Listen here:
💬 First, What Even Is a “VIP Group”?
When I say VIP group, I’m talking about those traditional customer-only Facebook groups where you:
- Play guessing games
- Share company graphics
- Announce sales
- Post themed engagement prompts
- Drop product testimonials
- Try to keep people active with giveaways, polls, and “fun” activities
For some niche businesses, these groups can work.
For some personalities, they feel fun.
For some ideal clients, they’re a match.
But for MOST social sellers?
❌ They’re exhausting
❌ They get almost no engagement
❌ They produce low sales
❌ They take WAY more time than they return
❌ They attract the wrong audience
❌ Your ideal client is NOT hanging out in 47 product groups guessing how many nail files are in a jar
So let’s be honest…
That version of the VIP group is dying — and for good reason.
🧠 Why VIP Groups Are Losing Their Impact
Today’s consumer values:
✨ Time
✨ Convenience
✨ Simplicity
✨ Authenticity
✨ Genuine connection
✨ Real value
People aren’t logging into Facebook thinking:
“I hope I’m tagged in a random game in a sales group today.”
Your ideal client — the one who values efficiency, personal development, and intentional living — simply doesn’t have time for it.
Neither do you.
And posting for the sake of posting is not a business strategy.
📉 Here’s the Harsh Truth:
If you have 300 people in your VIP group and only 3 people are consistently engaging…
…your group isn’t working.
…your time isn’t being valued.
…and your sales are not coming from there.
So why are you spending hours creating content for a space that’s no longer serving you?
🛑 My Own Shift Away From the VIP Group
When I pivoted into my new nutrition company, I decided to “semi-retire” from fully working my previous business.
I kept my account active.
I kept loving on my team.
I still support my customers.
But I wasn’t willing to keep pouring hours into a dead VIP group when I could spend that same time building a brand and a business with longevity.
So I scaled back.
Hard.
Here’s what I do now:
- My VA posts ONE product photo each day
- I personally only pop in to share new launches
- I do ZERO games
- ZERO daily activity
- ZERO “VIP-style” fluff
- ZERO pressure
And you know what?
✨ I still hit my monthly sales requirement every month
✨ My customers still reorder
✨ My business still grows
✨ I’m actually selling MORE with LESS effort
✨ All because I show up consistently on my PUBLIC social media instead
Your customers are already watching your stories.
Your customers are already scrolling your feed.
Your customers are already connecting with you as a human — not a group admin.
🌟 Why Public Social Media Outperforms VIP Groups Every Time
Here’s why I believe your time is better spent building your brand publicly instead of babysitting a group:
1. Your content reaches more people
A VIP group only reaches people in the group.
Your public content reaches the whole world.
2. Your brand becomes stronger
People connect with YOU — your lifestyle, your energy, your values — not just your products.
3. Your transitions become seamless
Want to switch companies? Add a new offer? Launch a coaching package?
If you’ve built a personal brand, none of that feels jarring to your audience.
4. Your sales become more effortless
Because you’ve been depositing value consistently (remember yesterday’s discussion?), people trust you.
They buy when they need to — no gimmicks required.
5. Your influence compounds over time
Personal branding grows.
VIP groups stagnate.
🔥 The part NO ONE wants to admit…
Most VIP groups are:
- Ghost towns
- Filled with people who joined out of obligation
- Muted
- Ignored
- Exhausting
- Full of posts no one sees
- Not bringing in new customers
And deep down?
Most social sellers know this.
But they keep running the group because:
- Their upline told them to
- Their company teaches it
- “That’s the way it’s always been done”
- They’re afraid to pivot
- They don’t know what to replace it with
Friend…
It might be time to release what no longer works.
💡 So, Do You Need to Delete Your VIP Group?
Not necessarily.
But consider one of these shifts:
✔ Option 1: Keep it, but drastically scale it back
(Like I did.)
✔ Option 2: Turn it into a true community instead of a sales hub
Think: value, lifestyle, connection.
✔ Option 3: Archive it and release the guilt
You are not a bad leader if a strategy no longer serves you.
✔ Option 4: Redirect your energy into your brand, not your group
This is the one that builds long-term income.
💥 Final Thought:
A VIP group is a container.
Your brand is a movement.
Choose the thing that grows with you.
Choose the thing that follows you, not your company.
Choose the thing that attracts strangers and turns them into customers — not the thing that traps your warm market into one little corner of the internet.
Your time is precious.
Spend it where it actually moves your business forward.
❤️ If This Made You Think…
Please screenshot this blog/podcast, share it in your stories, and tag me!
It helps more women build businesses that actually feel good and work.
And if you haven’t yet, leaving a 5-star rating and a written review means SO much to me.
You’re amazing.
You’re building something beautiful.
And you get to run your business YOUR way.
Until next time, friend. 💛