Today’s blog is a written version of a live podcast interview I did with one of the leaders of my Color Street team, Rachel Snider, Sapphire National Executive Director with Color Street — AKA one of the highest ranks in the entire company.
Rachel is not only my upline’s upline, but she’s also someone whose story proves what’s possible when you go all in with your business, even when you’re starting from zero.
Grab your coffee, your notebook, and settle in. This conversation is packed with gold.
Listen to the episode here:
Meet Rachel Snider: From “Zero Following” to the Top of the Company
Rachel didn’t come into Color Street with a huge audience, tons of influence, or years of direct sales success behind her.
In fact, she told me:
“I started from the very bottom with zero following. I had failed at direct sales before and honestly had no idea what I was doing.”
At the time she joined Color Street, Rachel was:
- A full-time registered nurse working from home
- Running her family’s furniture business
- Raising her 5-year-old son
- Completely overwhelmed and exhausted
Oh — and she didn’t tell her husband she signed up at first. (Relatable, right? 😅)
Like many spouses, he wasn’t against her, but he was skeptical of direct sales. That skepticism became motivation for Rachel to prove that this business could be something real — and something big.
And spoiler alert: she did exactly that.
What “Going All In” Really Looked Like
You hear people say “go all in” all the time in network marketing.
But what does that actually mean?
For Rachel, going all in looked like:
✔️ Failing hard and failing often
She had flopped parties. Over and over again.
She had dry spells.
She had discouragement.
But she didn’t quit.
✔️ Staying coachable
She decided early on that she would remain open to learning — even if that meant doing things she’d never done, or hearing feedback she didn’t like.
“I made the decision to be coachable. I did what I was told to do even if it meant failing over and over again.”
✔️ Listening to the “go until you get a yes” advice
She kept booking parties — even when they bombed — because she believed one of them would unlock everything.
And it did.
At about 6 months in, she had ONE party that changed the entire trajectory of her business:
- Over $600 in sales
- Recruited a stylist
- Booked multiple parties
- Huge new customer base
- Renewed confidence
That one party lit the match.
And she will tell anyone who feels discouraged:
“If I had stopped before that party, I wouldn’t be where I am today.”
What Being “Coachable” Really Means
Rachel explained this beautifully:
Coachability =
- Being open to constructive criticism
- Letting go of pride
- Trying unfamiliar strategies
- Being willing to fail forward
- Trusting the systems that work
- Asking for help when you’re stuck
This is hard for a lot of people, especially adults who are used to being competent and in control.
But if you want to grow, you have to be willing to learn.
The Systems That Kept Her Sanity With Three Full-Time Jobs
Rachel built her business while juggling:
- Full-time nursing
- A full-time home business
- Motherhood
- A growing team
So how did she do it?
1. Pre-Scheduling Content
This was her #1 lifesaver.
She scheduled 2–3 posts a day so she stayed visible online without having to manually show up at all hours.
People learned to expect her. She created consistency — the lifeblood of direct sales success.
2. Consistency Over Everything
“If people don’t want to see my posts, they’re not my people.”
That mindset alone could change your entire business.
She didn’t worry about:
- judgment
- being annoying
- looking salesy
- posting too much
She knew her WHY and let that fuel her actions.
3. Swallowing pride
Her advice to me last summer (which I’ll never forget):
“I swallowed my pride and I just did it.”
Most people never grow because they let their pride stop them from posting, inviting, sharing, or promoting the opportunity.
Your WHY has to be bigger.
4. Delegation
As her business grew, she stopped trying to do everything herself.
She let leaders lead.
She invited new stylists to share tips.
She collaborated instead of controlling.
“If I see someone crushing it, even if they’re brand new, I learn from them. I don’t know everything — no one does.”
Presenting the Opportunity Without Feeling Salesy
This is a hard one for almost everybody.
Rachel’s biggest advice?
Be vulnerable, be visible, and tell your story.
“People watched me for months without ever commenting. Then out of the blue they messaged me like, ‘Hey… I think I want to be part of this.’”
Your story is the magnet.
Not the comp plan.
Not the kit.
Not the graphics.
People join people — and they especially join people who show:
- real struggles
- real growth
- real wins
- real life
You never know who’s silently waiting for proof that success is possible for them too.
Leadership Lessons from the Top
Rachel shared some powerful leadership wisdom:
✔️ Invest most of your time into your top performers
Your energy is valuable.
Your time is a resource.
Your leadership should be strategic.
✔️ Nurture positive team culture
Negativity spreads as fast as positivity — but positivity creates growth.
✔️ Delegate early
Don’t wait until you’re drowning to ask for help or pass on responsibilities.
✔️ Lead by example
Your team will duplicate what you do, not what you say.
👶 Balancing Business + Motherhood (Rachel’s newborn edition)
At the time of this interview, Rachel had a 6.5-month-old pandemic baby (her words: “0 out of 5 stars — do not recommend getting pregnant in a pandemic.” 😂)
If she can build an empire with:
- a newborn
- a kindergarten-aged son
- multiple jobs
- a growing team
…you can too.
Her Final Advice for New Stylists (Or Anyone Starting Something New)
If you just signed up — or are thinking about signing up — here’s what Rachel wants you to know:
💬 “Go for no. Don’t stop. Get as many no’s as you can. Because the yes that changes everything IS coming.”
- Reach out for help
- Stay coachable
- Stick with it long enough to see success
- Share your story
- Be patient
- Be consistent
- Don’t let pride or fear stop you
- Keep going even when it’s hard
Success is rarely fast.
But it is possible when you refuse to quit.
💖 Connect with Rachel
You’ll want to follow this powerhouse:
Facebook: Rachel Snyder
Instagram: @therealdealnailswag
Email: [email protected]
She shares value, leadership wisdom, business mindset, and inspiration constantly.
✨ Final Thoughts
This conversation reminded me why I love what we do in social selling:
Women supporting women.
Leadership rooted in service.
Stories that change lives.
And ordinary women achieving extraordinary things.
If Rachel’s journey inspired you, share this blog with your team or post it on social!
And if you haven’t yet, hop inside my free Facebook community — for more trainings, support, and daily motivation.
Let’s grow together, friend. 💕