What Season of Business Are You In? A Beachside Chat About Growth, Cycles & Consistency

And today’s post is coming to you from… the middle of the ocean.
Okay, maybe not the middle, but I am literally standing in the beautiful clear water of Treasure Island, Florida, during my spring break walk. 🌊☀️

It felt like the perfect moment to talk about something that’s been on my mind:

👉 What SEASON of business are you currently in?
Spring? Summer? Fall? Winter?

And no, not literal seasons — I’m talking “Ohio seasons,” the metaphorical cycles your business goes through all year long.

Let’s break them down.

Listen to the podcast here:

https://pod.co/the-social-selling-sisterhood/seasons-of-our-biz

SPRING: The Season of Planting & Preparing

Spring in business is all about newness.
This is the season where:

You’re planting seeds
Prepping your systems
Building foundations
Spring cleaning the clutter
Getting back into routines
Making plans for what’s coming next

This is where you’re laying the groundwork — planting your “garden” for the months ahead.

It’s not glamorous.
It’s not instant gratification.
But it’s absolutely necessary.

In the business world, spring looks like:

Growing your audience
Consistently posting
Starting more conversations
Learning new skills
Duplication with your team
Updating or organizing systems
Building your brand

Most entrepreneurs want to skip spring — but you can’t harvest seeds you never planted.

SUMMER: The Season of Hustle & Nurturing

Summer is busy, beautiful, and… a little chaotic.

For me as a teacher, summer is:

Lots of travel
Extra time
Mixed rhythms
A blend of working and relaxing

In business, summer is where you nurture what you planted.
You’re watering the seeds, trimming the weeds, checking in, connecting, following up, and nurturing.

Your efforts aren’t “new” — they’re about keeping things growing.

FALL: The Season of Harvest

Fall is when:

You start seeing results
Customers come back
Team members grow
Leads convert
Consistency pays off

Kids go back to school, routines return, and things feel organized again.

This is where the work from spring + summer finally shows up.

Fall is FUN — but it only happens if you did the earlier steps.

WINTER: The Season of Dormancy

Winter isn’t “bad.”
Winter isn’t “failure.”

Winter is the season where things rest underground:

your audience may be quieter
your team may be less active
sales might dip
you may feel a slowdown

It’s normal.

And just like the garden, nothing grows in winter if nothing was planted in spring.

Winter is reflection time — not quitting time.

So… What Season Are YOU In?

Most people want to say summer or fall because…
HELLO, results!
Money!
Harvest!
Momentum!

But here’s the truth:

If you’re not consistently in Spring Mode, you will not have Fall results.

Spring is the longest season in business.

You’ll spend MORE of your business life planting than harvesting — and that’s exactly how it’s supposed to be.

Every day you should be:

growing your audience
nurturing relationships
building brand loyalty
showing up consistently
developing your skills
setting your team up for success

Skipping spring is like skipping the gym for three months and wondering why you’re not stronger.

Are You Planting in Someone Else’s Garden?

This analogy might be my favorite…

In Color Street (and many social selling companies), we choose where new teammates are placed. I always want to place someone under a leader who:

waters their garden
weeds their garden
shows up consistently
nurtures their growth

NOT someone whose garden is dry, dead, or abandoned.

Translation:

👉 If you aren’t doing the foundational work, your team won’t respect you or duplicate you.

You can’t tell your team to:

sponsor
book parties
go live
post consistently
follow up

… if YOU aren’t doing it.

People don’t duplicate what you say.
They duplicate what you do.

Your Security Blanket Isn’t Your Company — It’s Your BRAND

Your brand, your community, your audience — that’s what sustains you.

Because here’s the scary truth:

Companies close.
Policies change.
Accounts get terminated.
Products get discontinued.

But if you have a loyal following who trusts YOU?

You can survive ANYTHING.

That only happens when you’re in SPRING mode — consistently sowing seeds of value, trust, and leadership.

It’s Time To Get Back Into Spring Mode

Even here in gorgeous Florida, I’m reminding myself:

It’s time to plant again.
Time to refresh.
Time to refocus.
Time to get intentional.

And YOU can do the same.

Ask yourself:

✨ What seeds do I need to plant today?
✨ What habits do I need to return to?
✨ What systems need cleaned up?
✨ What relationships should I nurture?
✨ Where do I need more consistency?

Plant now.
Water daily.
Harvest later.

That’s business.
That’s leadership.
That’s long-term success.

If This Episode Spoke to You…

Screenshot it
Share it to your IG or FB stories
Tag me so I can cheer you on
And leave a 5-star review — it helps so much!

See you inside my free community for social sellers on Facebook.
And until next time… keep planting, friend. 🌱✨

The Passports, Profits and Pixie Dust Podcast Episode 69- Seasons of our Biz