How a Former Teacher Became a Million-Dollar Direct Sales Leader: An Inspiring Conversation with Blair Critch
Welcome back, friend! Today on The Passports, Profits and Pixie Dust Podcast, I had the absolute honor of interviewing someone whose story is powerful, honest, and incredibly motivating — Blair Critch, a top leader and millionaire in her direct sales company, co-founder of Blessed Mama Bosses, and a champion for helping women gain the freedom of choice.
Her journey is one of resilience, reinvention, and rising from rock-bottom moments that many people never talk about out loud. If you need proof that your business can change your life, this is it.
Let’s dive in.
Listen in to this episode of the podcast:
🎙️ Meet Blair Critch: Teacher, Mom, Leader, Millionaire Mentor
Blair started her career as a kindergarten teacher (kindred spirits!), eventually becoming a stay-at-home mom to her two boys. Life looked stable and successful — until it didn’t.
In 2008, the market crashed. Her husband’s job in the mortgage industry disappeared. Hurricanes hit their area. They faced bankruptcy. Blair went from financial comfort to counting out dollar bills at the grocery store, putting items back because she didn’t have enough.
Then came another blow: her husband’s addiction to pain meds. Blair suddenly found herself wondering how she would support her boys if he didn’t recover.
That moment — one filled with fear and uncertainty — is when she discovered direct sales.
“I needed choices. And I wanted other women to have choices too.”
💎 From One Party to Nearly Six Figures
Blair stumbled into her first company by attending an online jewelry party. She joined solely for the starter kit and some free jewelry. But that first party led to eight more… and in two months, she was earning more than she did teaching.
Within that first year:
- She worked 8–12 parties a month.
- She earned just under $100K.
- She realized she loved being her own boss.
But she also recognized she didn’t fully understand leadership, culture, or duplication. She was working hard, but not necessarily smart.
So when she transitioned to her current company, she decided everything would be different.
📚 What Blair Did Differently the Second Time
Before building her new team, a friend challenged her to read three leadership books in 30 days.
She did it. And it changed everything.
She studied:
- Danny Johnson
- John Maxwell
- Zig Ziglar
This time, she focused on:
- Creating true team culture
- Setting boundaries
- Leading with abundance, not fear
- Building simple, duplicatable systems
- Practicing real leadership, not management
The result?
Within 2.5 years, she became a millionaire in her company.
📅 The Calendar Method That Changed Her Business
One of the best nuggets from Blair’s story came from a conversation she had with her company’s CEO. When she mentioned wanting to finally cross over into six figures, he asked to see her calendar.
It had:
- Kids’ sports
- Appointments
- Family schedules
But no business tasks.
He told her:
“Your calendar is the game board of your life. If it’s not on your calendar, it doesn’t exist.”
That day, Blair changed everything.
Blair’s Color-Coded System
She assigned highlighter colors to every category of her life:
- Pink = Personal time (workouts, reading, appointments)
- Yellow = Personal business
- Orange = Coaching business (Blessed Mama Bosses)
- Green = Kids’ activities
- Darker yellow = Team-related tasks
This allowed her to instantly see whether her time matched her priorities — especially income-producing activities.
She also:
- Time-blocked daily tasks
- Used timers and Do Not Disturb
- Eliminated unnecessary notifications
- Checked email only twice a day
- Grouped social media tasks for efficiency
This wasn’t about rigidity — it was about clarity.
And it worked.
👯♀️ How “Working Zooms” Skyrocketed Her Team’s Productivity
One of Blair’s most genius strategies is her team’s working Zooms — guided, one-hour blocks where members work through income-producing activities together.
During each Zoom, they time-block:
- Birthday messages
- Commenting in Stories
- Engaging in Facebook groups
- Creating posts
- Follow-ups
- Connecting with new leads
This builds:
- Accountability
- Community
- Momentum
- Actual business results
And it teaches duplication — one of the hardest skills in this industry.
💛 Authenticity Over Spam Every Single Time
If there’s one thing Blair cannot stand, it’s spammy sales tactics — especially cold messages.
During her recent cancer journey, she received countless DMs from people trying to sell her things without even glancing at her profile.
Meanwhile, others reached out compassionately — offering actual help.
The difference?
Authenticity.
Blair teaches a simple, relationship-first method:
- Compliments & commonality
- Ask open-ended questions
- Discover pain points
- Offer solutions IF appropriate
- Lead with genuine care
And most importantly:
“Your product might not be right for everyone. Help them anyway.”
That’s how you build a legacy business.
⏰ For the Women Working Full Time: Blair’s Top Advice
Many of you reading this work full-time jobs while building your business. Blair has been there and coached thousands through it.
Here are her top tips:
1. Get painfully clear about what you want.
Not what sounds good.
Not what someone else is doing.
YOUR real goal — and what it will require.
“You can’t hit a moving target.”
2. Know what you’re willing to give up.
For her, it was weekly Housewives nights with girlfriends — for a season.
3. Put it ALL in the calendar.
If it’s not scheduled, it won’t happen.
4. Talk to more people.
If you’re sharing the opportunity with one person a month… you’re not running a business.
5. Play the long game.
10% of the people you meet will eventually become customers or consultants.
So meet more people.
🎁 Grab Blair’s Freebie
Blair and her business partner Kelly offer incredible resources inside Blessed Mama Bosses, including the freebie mentioned during our conversation. The link will be included in the show notes and video description.
🔗 Connect with Blair
- Instagram: @blaircritch2
- Facebook: fb.com/sparklyblair
- Website: blessedmamabosses.com
✨ Final Thoughts
Blair’s story is a reminder that:
- You can rise from any setback.
- You can rebuild your life.
- You can create choices.
- And you can become a leader others are excited to follow.
Her resilience, mindset shifts, and systems are a blueprint for anyone ready to treat their business like the opportunity it truly is.
Now excuse me while I go grab some highlighters and color-code my week!