Hey friend! Welcome back to the Passports, Profits and Pixie Dust. I’m Lindsay Dollinger—high school Spanish teacher, dog mom, world traveler, and direct seller who empowers women to grow their businesses the right way so they can earn the income they deserve and live a life they love.

Today we’re diving into one of my FAVORITE seasons in the direct sales profession…
🎉 Conference Season! 🎉

If your company hosts an annual conference—whether it’s in spring, summer, or fall—this post is going to help you get the absolute MOST out of your experience.

I’ve attended multiple company conferences over the years across three different direct sales companies, plus countless regional events, training weekends, and virtual summits. And one thing I can say with absolute certainty:

👉 A direct sales conference can completely change your business… if you let it.

Let’s talk about how.

Listen to the podcast:

🌟 Why In-Person Conferences Are a Total Game Changer

Let’s just get this out of the way:

In-person > virtual. Always. Every time.

Virtual events can be helpful and accessible, but they’ll never give you:

✨ The electric energy of a live room
✨ The goosebumps of a company-wide celebration
✨ The inspiration that hits when you hear real stories
✨ The connections you make in hallways, breakout rooms, and Ubers
✨ The belief shift that happens when you see what’s possible

You can learn skills from YouTube, podcasts, team trainings, and company guides.

But the belief, the vision, the fire, the THIS IS POSSIBLE FOR ME moment?
That happens in person.

One of the top network marketing coaches, Jessie Lee Ward, shared a powerful statistic years ago:

➡️ For every team member who attends an in-person event, you can expect about $1,000 of business growth from them within the next year.

Not because the event magically makes them succeed…
…but because the event helps them become a person who will succeed.

Let that sink in.

✈️ My Own Conference Story (and Why It Changed Everything)

Back in 2019—right before the school year started—I attended a company conference that completely shifted my business trajectory.

Just before the conference, I had been:

✔️ Doing “okay”
✔️ A little inconsistent
✔️ Going through the motions
✔️ Not fully tapped into my potential

Sound familiar?

But being at conference surrounded by people achieving things I KNEW I was capable of lit something up inside me.

I wasn’t learning brand-new strategies (you rarely do).
I wasn’t hearing magic tips.

What I was doing was:

✨ Watching people who were living the life I wanted
✨ Realizing they weren’t any different than me
✨ Seeing exactly what consistency actually looks like
✨ Feeling the energy of thousands of people going after their goals
✨ Getting uncomfortable in the BEST way
✨ Soaking up belief, confidence, and vision

I left that weekend determined.
And guess what?

📌 I booked 25 parties that very night.
📌 I earned the company incentive trip MONTHS early.
📌 I leveled up my habits and consistency.
📌 I stepped into a higher-level version of myself.

Not because of the training…
…but because of the transformation.

🔥 The REAL Value of Conference Has NOTHING to Do With the Training

Here’s the truth:

You can find almost every piece of “training” at a conference online somewhere.

What you can’t get online is:

💛 The energy
💛 The environment
💛 The belief in the room
💛 The connections
💛 The identity shift
💛 The “I see it, so I believe it” moment
💛 The community
💛 The inspiration

When you go to a conference, you’re not learning new info.
You’re becoming a new version of yourself.

That’s the secret.

💬 Tips to Get the Most Out of Your Conference Experience

Whether your event is next week or next year, these strategies will help you maximize it:

1. GO IN PERSON if at all possible

I know childcare, finances, travel, and schedules can feel heavy.

But think long-term.

Your business growth…
Your leadership development…
Your confidence…
Your vision…

All get a massive boost when you attend in person.

Start planning NOW.

Ask for childcare help
Start a conference sinking fund
Request time off work early
Split hotel rooms
Use airline points

Make it happen.

Future you will thank present you.

2. Don’t only hang out with your team

Sounds counterintuitive, right?

Hear me out.

Spending time with your team is wonderful—but the GOLD is in the strangers.

Sit with people you don’t know.
Talk to crossline leaders.
Introduce yourself to someone at lunch.
Strike up conversations in hallways.

Your next:

✨ accountability partner
✨ inspiration
✨ collaboration
✨ best friend

…might not even be in your downline or upline.

3. Watch the top leaders closely

Not to compare.

To LEARN.

Ask:

How do they speak?
How do they connect with others?
What do they post?
How do they present themselves?
What systems do they use?
What habits do they talk about?

Model the behaviors—never copy the style.

4. Take notes—but act on them while you’re there

This is HUGE.

Most people leave conference inspired…
…but then go right back to their old habits.

Not you.

While you’re AT conference:

Post in your stories
Reach out to new people
Follow up
Book parties
Share your excitement
Make a plan for when you return home

Use the energy in the moment—not “later.”

5. Treat conference as your “New Year” for your business

Set new goals while your belief is high:

Next rank
Next trip
Next promotion
Next recruiting milestone
Next sales volume

Break down EXACTLY what it will take.

Then decide to become the person who does it consistently.

6. When you get home: ride the wave

Keep sharing.
Keep implementing.
Keep showing up.

Don’t let the energy fade.
Use conference as your launchpad.

🎯 Final Thought: If You Want Bigger Results, Get in the Room

Being in the room changes you.

It changes how you see your business.
It changes how you see your future.
It changes how you see yourself.

Every time I’ve left a conference:

✔️ My belief skyrockets
✔️ My consistency improves
✔️ My leadership grows
✔️ My action increases
✔️ My results follow

And I want that for YOU.

So if you’ve been on the fence…

This is your sign.
Go to the next in-person event.
Make it a priority.
Put it on the calendar.
Start planning now.

You deserve to be in rooms that remind you who you are becoming.

If this resonated with you, share it with your team or screenshot it and tag me on social @LindsayDollinger — I’d love to cheer you on! ✨

How to Get the MOST Out of Your Direct Sales Conference (and Why Attending In-Person Changes Everything)