If you’ve ever wondered what it really looks like to grow a business that blends creativity, purpose, and personality—today’s conversation is for you.
In this episode of The Passports, Profits and Pixie Dust Podcast, I sat down with branding and design expert Courtney Wendzicki to talk about her journey into entrepreneurship, how she built Confetti Worthy Media, and the lessons she’s learned about balancing motherhood, mindset, and business.
Grab your favorite coffee (or a Mickey-shaped snack) and dive into this inspiring story of resilience, creativity, and growth.
From Corporate Life to Creative Freedom
Courtney’s story is one so many women can relate to—starting in a corporate job, feeling unfulfilled, and slowly realizing she wanted more.
Even though her degree was in Public Relations, life took her in a different direction. She found herself in administrative roles, but always gravitated toward creative projects—designing flyers, managing the company’s social media, or crafting newsletters.
“No matter what job I had, I’d always volunteer to do the creative stuff,” Courtney shared. “Those little seeds just kept being planted.”
Eventually, those seeds grew into her business, Confetti Worthy Media, where she helps entrepreneurs with both branding and social media strategy.
The Power of Following What Feels Fun
Courtney’s business began with something simple: people asking for help with their podcast graphics.
She had launched her own podcast before starting her business, and other creators started reaching out for design help. Instead of overthinking it, she said yes—and that was the spark that ignited her branding business.
It’s a great reminder that sometimes, your next step in business doesn’t come from a grand plan—it comes from following what lights you up and being willing to take messy action.
Navigating the Leap to Full-Time Entrepreneurship
Courtney officially went full-time in her business just five months before our interview—and her story of making that leap is both real and relatable.
Instead of jumping in cold turkey, she and her husband first decided she would go part-time in her corporate job so they could learn to live on less income.
“That was the first step,” she said. “We wanted to see if we could make it work financially before I went all in.”
But when tax season hit, things didn’t go as planned—they owed money instead of getting a refund, and her husband didn’t get the bonus they were counting on.
Suddenly, Courtney’s part-time safety net was gone. She had to make her business work right now.
So she went all in.
She launched her first course on Instagram strategy, sold her first VIP day, and—despite fear—invested in a high-level business program on a payment plan.
“If I had to DoorDash to pay for the next week, I would,” she laughed. “But that program changed everything for me—personally and professionally.”
The Importance of Investing in Yourself
Courtney shared something so powerful that every entrepreneur needs to hear: when you invest at a level that stretches you, you show up differently.
She said, “When you pay for something that challenges you, you’re more committed to doing the work. I showed up for every single call because I had skin in the game.”
That program not only gave her the structure to create new offers, but also helped her realize the power of community and accountability.
Even after the program ended, she and her peers continued meeting monthly to keep that motivation alive—a brilliant move for any entrepreneur who’s experienced the post-program “now what?” dip.
The Real Side of Motherhood and Mindset Work
One of the most refreshing parts of our conversation was Courtney’s honesty about motherhood.
“I love my son so much,” she said, “but being a mom hasn’t come naturally to me. It’s hard. And finding other moms who admit that too—it’s been such a relief.”
She credits her personal development journey (which started in 2019) for helping her navigate those feelings, especially during the challenges of 2020 and beyond.
For Courtney, personal development isn’t just about business—it’s about awareness, growth, and learning how to respond to life with more intention.
Branding Is So Much More Than Fonts and Colors
Since Courtney helped me with my own rebrand for this podcast, I had to ask her—what does branding really mean?
Her answer? It’s about emotion and alignment, not just aesthetics.
“Branding is about your vibe, not just your visuals,” she explained. “Two people can both love pink and purple—but one might want a glittery, magical brand while the other wants something calm and spiritual. It’s about capturing the feeling you want people to have when they interact with you.”
That’s the magic of strong branding—it helps your ideal audience feel who you are before they even read a word.
Key Takeaways for Entrepreneurs
✨ Follow what feels fun. Sometimes your next offer is already in front of you—you just need to say yes.
✨ Invest in your growth. Stretching yourself financially or emotionally can often lead to the biggest breakthroughs.
✨ Community is everything. Surround yourself with women who are showing up, not just talking about it.
✨ Your brand is your energy. The visuals matter, but the vibe you bring to your business is what truly makes it magnetic.
✨ Personal growth fuels business growth. Who you’re becoming matters just as much as what you’re building.
Connect with Courtney
You can find Courtney at Confetti Worthy Media or on Instagram at @confettiworthymedia.
And if you loved this conversation, you can listen to the full episode on The Passports, Profits and Pixie Dust Podcast—available wherever you listen to podcasts! 🎧
Want to Keep the Conversation Going?
✨ Join my free Facebook community for women entrepreneurs here.
✨ Get more accountability, training, and support in The Social Sales Studio. And don’t forget to subscribe to the Passports, Profits and Pixie Dust Podcast so you never miss an episode filled with strategy, mindset, and a sprinkle of pixie dust.