The Purpose and Pixie Dust Podcast Ep 202: Promoting Two (or More) Companies or Products with Quality Branding

Transcription of Episode 202 of the Purpose and Pixie Dust (done with AI)

Hey girl, welcome to the Purpose and Pixie Dust podcast, the podcast where we dive deep into our passions, our purpose and really unlock our potential with the pixie dust thrown in. What is pixie dust you might ask, it's the fun and joy that gets unlocked when you're creating and owning your magic. I'm Lindsay Dollinger dog, mama, Disney lover and high school Spanish teacher who has used my magic to grow businesses while also working full time. I'm on a mission to help other women create and own your magic by building not only the business of your dreams, but also the life of your dreams while still juggling life, your full time job and all the things. So if you want more than this provincial life, let's use our glass slippers to break those glass ceilings and Sprinkle lots of pixie dust into our lives and businesses. Let's do this. 

Hello, how are you Happy Well, Sunday in live time. If you're watching this live, um I'm also repurposing this for my podcast tomorrow, So happy Monday, if you're listening to this on the podcast, my name is Lindsay Dollinger and I got an awesome question and my boss of your brand workshop last week um from my friend Gayle. So shout out to Gale for your question, I'll be sure to tag you in this video when I'm done so that I know that you're able to get your answer to your question, but we're really diving deep into building and creating a brand. Um and I say building and creating, because as we talked about in the branding workshop, I am a firm believer that you get to create your brand. Like it doesn't necessarily have to be how you have been up until this point. Hello Erica, how are you? Um it doesn't like have to be how you've been up until this point, you get to really decide like how do you want to show up in, what way do you want to show up? What kind of value do you want to show up? Um what kinds of things you want to talk about? You get to decide your values and your morals and all kinds of things. So I don't want to dive into that because we did that in the workshop. But a question that Gail asked me was how are you able to effectively promote, sell whatever and more than two companies referring specifically to network marketing, I'm assuming um or even you know, two different sorts of offers.

Hey girl, I'm popping in here really quickly to tell you about a company that I have found that I'm obsessed with: Gut Personal. It is a female founded and owned all the products are FDA tested and improved and the female founder was a registered diet. Well is a registered dietitian with years of experience healing women's gut symptoms and improving our gut health. Um, I love that it is female founded, funded and staffed and it is the first personalized supplements allowing you to create a customized protocol to address your symptoms, support your healing and optimize your gut health. I personally took the test online and there's a free quiz. It's the only thing that I know of that has a free quiz like this and it goes through and some of the questions about your sleep um acne all sorts of things. We don't even think about those being tied to our gut health but they are. And so one of the things that I am obsessed with is the rescue supplements and this is for seasonal allergies like woods. Um So I've been using them for a while. I've seen some amazing results for them. So if you have seasonal allergies, that's one thing that I definitely want you to check out another product that I use as the healer. I use the soother so definitely go online and take the free quiz, see what they tell you and then know that you get free shipping over $99. You get 20% off if you use my code off of subscriptions and 10% off of any one time orders. So I highly recommend that you go check it out. Go to www.gutpersonal.com/lindsayd. I will have that link in the show notes. You can also just go to their website and then type in code Lindsay D. At check out. Um And that's L. I. N. D. S. A. Y. So that you can get that percentage off. So check it out, let me know what your quiz says, what you ordered, take a screenshot share with me, I love to talk to you about it and I hope you love the products as much as I do.

So I know there are a lot of people that listen to me who are coaches, who are teachers, who possibly also have a network marketing business. I know there are some people who have more than one network marketing business um and I have done that and I did that for several years as well, and that is why I think branding and branding effectively is so important because when you create your personal brand, you're branding yourself and you are putting yourself out there as Lindsay Dollinger as fill in the blank with your name instead of Lindsay darling, er comma fill in the blank with your company or your product, right?

And the magical thing about creating a brand that way is that you can pivot, you can add in things, you can delete things, You can completely quit selling stuff for a while if you want to, you can completely change paths because if you're really living your brand the way that you are aligned the way that lights you up and you feel your purpose and you feel passionate about it, it's going to grow with you as you grow. So it's going to pivot, it's going to be tweaked as you as you know, like I said, as you grow as you evolve as a business owner, your brand is as well. And so as you add in a new offer as you add in another company that you're an affiliate for, it's just going to seem really natural if you are doing the branding components, quote unquote the right way. So some of the things that we talked about like a quick overview, um, we did this in my branding workshop like I said, so if you already saw the branding workshop, hopefully this will help you like wrap all of this together. One of the things that I talked about was picking 3 to 5 areas that I called your content pillars of your content buckets. So for me, those are women in business, Disney self care inspiration and my fifth one is like my dog and my family. Um, and I kind of recommend everyone's fifth one to be something personal.

If you do post personal things on your wall, you don't have to, um, I just choose to do that. Just one because I have been on social media literally since, um, like I was the first round of people invited to be on facebook, um, when it was just for college kids, I don't even know if you guys remember that, but it was just for college kids and there was an article in our city newspaper and my dad read it to me and my dad actually told me to get on facebook. It was like a week before school started and it was like, there's this new social media. I don't even think they called it social media at that time. I don't remember what they called it. A new website for kids going to college, you had had had to have a dot E D U Web, um, like email address. Anyway, so my dad actually told me to get on facebook, so let dad, if you're listening to this, you're the one who told me to get on facebook just to be clear. Um, but anyway, so I have had it for such a long time that, you know, I used it solely for personal purposes for a really long time and I don't want to take that part away because it's also a way that I keep in touch with, you know, friends and family all over the world. Um, so I would recommend that to be your fifth bucket.

The women in business is, so I'm a business coach. I had my podcast as well. The purpose and pixie dust podcast. Um, and then I have different things that I'm an affiliate for that. I share affiliate links for. So I clump all of that in my women in business category. Um, Disney is, you know, something that I really enjoy. I'm very passionate about. Um, I find a lot of purpose in it. I bring that and I tie that in. You know, my podcast is called the purpose and pixie dust podcast. I tie it into my, my membership for social sellers. It's called the magical membership for social sellers and I don't do it um like a ton. But like the graphics have a little Disney touch on it and we talked about, you know, magical Mondays or something. So, like I, I pulled that in there as well. So that's like my Disney aspect. But then I also share like, my love of Disney and like my favorite Disney movie that I watched on friday night or not actually wasn't my favorite movie. It was a Disney movie I had never watched. Um, I'm training right now for the Disney marathon and you can tell um that that said run Disney. So I'm drinking out of my Rundisney Cup right now. And so side note on how you can do this. Um, and I'm not actually even affiliate for this brand yet. I reached out to them and I've done some giveaways with them, but I'm hoping to become an affiliate for. Um, it's L. M. N. T. It's an electrolyte powder really like it super clean. Um, so I just put in my stories a picture of me pouring the electrolytes into my Rundisney cup. So there it goes still into my Disney, you know, my Disney theme and also my self care theme bucket. That's like another theme bucket that I have and I just said, like, I really recommend these um electrolytes and so well, I'll talk more about stories in a second. So that's what I'm like trying to show you is once you, you have your brand buckets really well defined and they fit in and match really well what you are doing and who you are serving and the sort of content that you're creating and you're kind of attracting those people to you, it's going to become more natural for you to post about different ways people can work with you as long as they fall into those buckets. So, you know, if you really can't figure those out, that would be something that we could do. Um, one of my VP strategy calls for, we could really like work down, it took me a while to get my buckets down so that everything really flows super nicely together. Um now, another way that you can do things is like I mentioned my stories, so I am not posting about, especially things that I am an affiliate for on my main wall all the time. I might do it once every few weeks or um, I just became an affiliate for gut personal, it is a women's owned brand. I am very passionate about gut health, I got health specifically gut health used to be one of my pillars, I've expanded into the self care because I'm currently training for a marathon, I was talking about my peloton a lot and I just needed a little bit broader of a category, but I do talk about gut health a lot in my stories from time to time on my wall and then I post my affiliate link, I put it um in my email, so I just added it as a template at the bottom of my emails. Um and then I share about it in my stories when I'm making my drink and I post a link for it. So if you have products like that that you can actually consume or that you are using daily, it's really natural for you to post those in your stories, to show behind the scenes, to show how you are using them and then to link them and to put a call to action for people to work with you in that way. Um the other side, like for my business coaching things, I post more about that because it is my main thing. I'm a really firm believer that you need to have a main thing, you need to have a main thing and you need to really focus on that while you're growing it and then you can add in the secondary thing that you are focusing more on. So my coaching is my main thing. So you're going to see me posting way more about that women in business category about ways people can work with me for free ways people you well ways you can listen to my podcast where and how you can work with me and paid offers and then from time to time I'm gonna be posting about my secondary, you know, my faster way to fat loss because I don't want to confuse my audience. That is very true, but as I am naturally putting these things into my content and peppering them in, you know, my posts for example, um gosh, I'm trying to remember even last time, so I posted about a really great workout I did with my faster way to to fat last app. This was a few weeks ago, um and I posted like how great it made me feel and maybe a couple of them moves and these are the things that I really liked about it and then my call to action was just like, you know, I have another round and a couple of weeks let me know if you want more information or you can click here and a lot of people like the click here versus like having to reach out to you um and then I just, you know, naturally progressed into something else, but like I'm making what I am sharing about my products stories and I'm making them personal and I'm making it, I'm showing people how I'm using them in my life and when you are doing that, it's going to be so much more natural, it's not going to feel weird and you're not going to feel as though you have all these like conflicting, you know, conflicting sales or I don't know what I'm trying to say, but you get what I'm trying to say right, you're not going to feel as conflicted about sharing those things when they're naturally part of your brand. So long story short for this question is step one, I think you need to get really clear about your brand pillars Um, and step to have your main focus that you're growing right now and you can still talk about other things 100% for sure. Um, but your main focus should be the one that if you're doing like a content audit and you're scrolling your social media or you're looking back at your emails that you have sent most recently, that's the thing that you're talking about the most when you were talking about your sales or when you're talking about businesses. But the really important thing to remember when we're talking about our content is we have 3 to 5 brand pillars for a reason. And that reason is to try, I mean it's not gonna be perfect, but to try to talk about those things equally so that you are a very well rounded brand, so that people get to know you and so that when they go to their page, your page or your stuff pops up, they're not going to be tempted to hide you because you're like selling stuff all the time or you're posting company graphics all the time 100% the way I have built all my businesses is storytelling showing people how I use them. Like I have links for people to buy my nail polish strips. I very rarely post them very very rarely. But I will send out an email when, when there's new launches get sales that way and people see my nails like from my videos or whatever they'll ask or they'll see me in person and they'll ask and then they'll buy from my link. So I hope that helps like those examples like you don't have to be pushing a product all the time. I really would like to encourage you to like have that cohesive brand, you know that helps people get to know you helps people know exactly how they can work with you. Um And it shows people like how truly amazing you really are because if you're holding yourself back from posting those things, people aren't going to get to that level of know like and trust and they're not going to be curious and click an affiliate link when you post it. So if you've been posting things and like you're not having that success, please reach out and let's do a V. I. P. Strategy session. Those are brand new. I just, I just open them up for the first time. Um I've been getting, I've been doing them like under, I won't say under the table. Obviously I've been charging for them and things. But um I've been doing them like kind of one off when people have been messaging me, but this is me like starting to actually promote them because I've been getting such great feedback. These are things that we can work through and a simple caller to can completely change your posting strategy and actually get you some results that are really great. So, Um I hope this was helpful. Like I said, I will be repurposing this, this will be in the podcast tomorrow, the purpose and pixie dust podcast. So if you have yet to check out the podcast, this is episode 200 and I think 202. Um so there's lots of me talking, lots of tips. Also lots of me interviewing other women entrepreneurs and then sharing their experiences and their journeys. So, um you know, you never know what you're gonna get from it. So check out the podcast. Let me know if you're interested in the V. I. P. Strategy session or my magical membership and I will talk to you guys. I'll see you happy sunday by and that's a wrap on today's episode. I hope you're leaving today inspired princess to create own and spread your magic to the world. If you found by you in this episode or no, a girlfriend who needs to hear it, would you screenshot it and send it to her and if you're feeling really generous, pop it up on your, I. G. Stories and tag me at Lindsay to linger so I can see you loved it and tell you, thank you. I appreciate you. Now let's go do some amazing things. Bye bye.