Unveiling the Secrets of Genuine Marketing with Hailey Rowe

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Today, I am super excited to share a sneak peek into my upcoming summit, "Love Your Marketing," scheduled for February. Keep an eye out for the signup links.

Joining me is the incredible Hailey Rowe, a marketing and sales strategist from the Chicago area, whose fresh insights on authentic marketing will be showcased during the summit. We are thrilled to have her on the show!

Embracing the Marketing Mindset

Marketing is a vital part of our business, yet it often gets pushed to the back burner. Hailey and I agree that staying visible and putting yourself out there is essential. With today's busy distractions, clients may need up to 77 touches to fully engage. That's way more than it ever was in the past.

Meet Hailey Rowe, Marketing Maven

Hailing from Chicago, Hailey's journey into marketing and sales strategy began with her passion for fitness and personal development. With an entrepreneurial spirit, she sold fitness DVDs at bridal expos as a teenager, eventually leading her to earn a degree in entrepreneurship. Her years of experience at startups taught her that readiness is a myth—you just have to start.

Hailey founded the "Health Coach Nation" podcast and has been guiding clients, especially in wellness spaces, to grow their businesses without being overwhelmed by social media.

Overcoming Marketing Déjà Vu

The belief that traditional 9-to-5 jobs are safer than entrepreneurship is often untrue. On my entrepreneurial journey, I've repeatedly heard that it's about finding your authentic lead gen strategy—what works for one might not work for another. Hailey emphasizes that marketing doesn't need to be 'cookie-cutter,' and individualizing your lead gen strategy can significantly enhance results.

Marketing with Authenticity

During the summit, Hailey will discuss "Four Steps of Client Attraction From Crickets to Clients." It’s all about focusing on client-driven activities rather than getting lost in busy work like tweaking TikTok algorithms. She advocates for creating authentic conversations that convert to clients, asserting that marketing can be genuine and centered on the audience rather than self-promotion.

Marketing Freebies: An Entry to Engaging Clients

Freebies, according to Hailey, are not just random creations but are used to provide upfront value and create a seamless transition into your sales process. They help build that initial trust and rapport. She advises starting with one quality freebie focusing on an urgent problem your clients face. Themes gathered from your audience can help develop effective freebies that align with your business goals.

For Product-Based Business Owners

Even if you're product-based, lead magnets like samples or educational content are excellent for showcasing your offerings' value. Think outside the box to create engagement and intrigue about your products.

The Broader Scope of Marketing

To truly excel, adopting the mindset of providing service and being open to new ideas is crucial. If you hate marketing, ask yourself if you've honestly explored all options. A coachable spirit, creativity, and willingness to refine your strategies are key traits for entrepreneurial success.

Wrap It Up

Investing time in developing authentic marketing strategies is essential. Remember, it’s your duty to present clients with the best experience possible.

If Hailey's insights intrigued you, don’t miss her summit session. You can grab your free ticket to "Love Your Marketing" and absorb from her firsthand.

Connect With Hailey Rowe

Follow Hailey on Instagram @Hailey_row to connect or visit her website at Haileyrowe.com. Get started with her freebies like the "Four Steps of Client Attraction" to further understand her approach to growing a business with confidence and clarity.

Always here to explore and unravel the nuances of effective marketing with you all. Stay tuned for more amazing content from the "Purpose, Profits, and Pixie Dust Podcast."

Free 4-Steps to Client Attraction Without Social Media Overwhelm Cheat Sheet and Class: https://haileyrowe.kartra.com/page/client-attraction-organic

Free Business Growth & Networking Community: https://www.facebook.com/groups/themarketinghubgroup

Website: https://www.haileyrowe.com/

Instagram: Https://www.instagram.com/hailey_rowe

Podcast: https://anchor.fm/health-coach-nation

Linkedin: https://www.linkedin.com/in/haileyr

Book your FREE Business Growth Audit here: https://calendly.com/haileyrowe-coach/30min

Connect with Lindsay:

https://www.lindsaydollinger.com

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