Aligning Your Passion and Passive Income: How Online Teacher Autumn Emigh Built a Business Around What She Loves
1. Pivot When Opportunity Knocks
Like many educators, Autumn’s journey took a turn during 2020. When schools shut down, she discovered Outschool, a platform where teachers can create and teach virtual classes on almost any topic imaginable — from art and science to crafts and social clubs.
Instead of seeing the pandemic as a setback, she viewed it as an opportunity to pivot and serve in a new way.
“When everything shut down, someone posted about Outschool, and I thought — why not try it? I started with small classes, and before long, I was teaching kids from all over the world.”
Takeaway: Don’t wait for perfect timing to start. Often, the biggest shifts in your business come from saying yes to something new — even if it’s outside your comfort zone.
2. Turn What You’re Already Creating Into Passive Income
Autumn designs all of her class materials herself — but she realized something powerful: those same resources could also serve other educators.
So she started listing her games and activities on Teachers Pay Teachers (TPT), creating an additional revenue stream with minimal extra work.
“I was already making everything for my students, so I thought, why not make it available to others? Now, those products continue to sell on their own.”
Takeaway: Look at what you’re already doing. Could you turn it into a template, download, or product? Passive income doesn’t always mean starting from scratch — sometimes it’s about repurposing what’s already working for you.
3. Build Systems So You Can Step Back When You Need To
As a mom, wife, and volunteer (she’s a 4-H advisor and a costume designer for local theater productions!), Autumn’s schedule is full. Her secret to balance? Systems.
“I’ve built my classes and materials in a way that they can run on autopilot when life gets busy. That gives me flexibility to focus on family or other projects when I need to.”
Takeaway: Set up your business so it doesn’t fall apart if you need a break. Automations, repeatable offers, and templates aren’t just efficiency hacks — they’re what make sustainable success possible.
4. Infuse Your Personality Into Your Brand
Everything Autumn does — from her confidence classes to her blog “Adventure, Create, Relate” — reflects who she is: a creative, adventurous, family-oriented educator.
Whether she’s sharing her monthly “Grateful” posts or fun facts about different states (her Michigan vs. Ohio posts are legendary), her online presence feels authentic and real.
“People connect with you when you’re yourself. I keep it real online — what you see is what you get.”
Takeaway: Your quirks, passions, and interests aren’t distractions — they’re your differentiators. When you show up authentically, you attract the right audience.
5. Create Space for Adventure (and Creativity!)
One of Autumn’s favorite traditions with her husband is their monthly “Adventure Date” and “Create Date.”
“We didn’t want to fall into doing the same thing all the time. So each month, we plan one adventure — like hiking or traveling — and one creative activity, like pottery or flower arranging.”
This practice not only strengthens their relationship but also keeps her creativity alive — something that naturally spills into her business.
Takeaway: You can’t pour from an empty cup. Making time for joy, creativity, and connection helps you stay inspired in every area of your life.
6. Lean Into Community
Autumn is also a member of the Social Sales Studio, where she’s found connection and support with other women balancing life, business, and motherhood.
She attended one of my Slaycation Retreats, where she enjoyed dedicated time for business strategy, breathwork, and connection — and walked away with fresh clarity (and branding photos, too!).
“It was amazing to be around other women who get it — women who have goals, dreams, and drive. It reminded me that I’m not alone in this.”
Takeaway: Entrepreneurship can be isolating — especially if you’re a busy mom. Surround yourself with people who lift you up, share your values, and help you grow.
7. Progress Over Perfection
When asked for her best advice for moms juggling it all, Autumn’s answer was simple but powerful:
“Be flexible and willing to pivot. What’s most important for you might not always be what’s most urgent. The rest can wait.”
Takeaway: Give yourself grace. Life is full of seasons — and when you build your business with intention, it can grow alongside you.
Final Thoughts
Autumn’s story is a reminder that you don’t have to choose between passion and profit — or between family and fulfillment. You can design a business that works for your life, creates impact, and still leaves room for magic.
Whether you’re a teacher, a mom, or a multi-passionate entrepreneur, her journey proves that small, consistent action (and a little bit of creativity) can lead to big results.
✨ Want to connect with Autumn?
Check out Autumn Emigh’s resources on Teachers Pay Teachers under AE Speech and Language Services, Inc.And if you’re ready to surround yourself with women like Autumn — women who are building businesses with Passports, Profits and Pixie Dust — join the Social Sales Studio here..