The Activation Event Blueprint
Plan, Schedule & Launch an Event That Turns Interest Into Clients
A live, done-with-you workshop for women entrepreneurs who are ready to stop overthinking and start activating.
You don’t need more content.
You need a moment that moves people to take action.
If you’ve ever thought:
- “I know I should host an event, but I don’t know where to start”
- “I have ideas… but nothing feels cohesive”
- “I want something that actually leads to sales, not just engagement”
- “I keep planning events in my head but never launching them”
This workshop was created for you.
What Is an Activation Event?
An activation event is the bridge between:
- Free content → paid offers
- Passive followers → engaged buyers
- “She’s helpful” → “I’m ready to work with her”
It’s not about doing more.
It’s about creating the right experience that leads people to say yes.
The Activation Event Blueprint
This is not a “take notes and figure it out later” kind of workshop.
This is done-with-you planning.
By the end of our time together, you won’t just understand activation events—
you’ll have yours fully mapped, scheduled, and ready to promote.
What You’ll Walk Away With
By the end of this workshop, you will have:
Chosen the right type of activation event for your business Clarified the one goal your event is designed to activate Mapped the exact transformation your event will deliver Outlined your event agenda from start to finish Scheduled your event on the calendar (no more “someday”) Created a simple, doable promotion plan Felt confident sharing and selling your event
No vague ideas. No spinning. No starting from scratch later.
What We’ll Cover Inside the Workshop
Activation Events That Actually Convert
Understand what works, what doesn’t, and how to stop overcomplicating the process.
Define Your Event Goal & Offer
Choose one clear outcome so your event has purpose and momentum.
Map the Transformation
Design the experience your audience needs, not just content you want to teach.
Build Your Event Structure
Decide the format, length, and flow that fits you and your audience.
Schedule It & Lock It In
Choose a date, work backward, and eliminate procrastination.
Simple Promotion That Feels Good
Create a promotion plan that feels aligned, not salesy or overwhelming.
Who This Workshop Is For
This workshop is for you if you:
- Are a coach, service provider, small business owner, or entrepreneur
- Want to use workshops, trainings, or events to grow your business
- Are tired of sitting on good ideas
- Want clarity, confidence, and momentum
- Learn best by doing, not just listening
You do not need:
- A huge audience
- Fancy tech
- A perfectly polished brand
You just need a willingness to show up and follow the plan.
Workshop Details
Date: January 29, 2026
Time: 6:30pm EST
Location: Live on Zoom
Replay: Yes, included
Your Investment
$27
This is a small investment compared to the clarity, confidence, and sales momentum you’ll gain from launching an event that actually works.
Ready to Activate?
If you’re done overthinking
If you’re ready to take action
If you want an event you can actually launch
Join us inside The Activation Event Blueprint
A Note From Me
You don’t need another idea.
You need a plan—and someone to walk you through it.
I can’t wait to help you bring your next activation event to life.
See you inside.
