Becoming Visible: A Deep-Dive Interview with Visibility Expert, Crissy Connor
This episode is extra special because it’s a live interview with someone I absolutely adore and respect — visibility queen, Crissy Connor. Crissy and I have been in masterminds, networking circles, and retreats together over the years, and her story is one that will resonate deeply with every woman who’s ever feared being on video or putting herself out there.
Let’s dig in. 👇
Listen to the full episode here:
Meet Crissy Connor: The Visibility Queen
Crissy didn’t start out as “The Visibility Queen.”
In fact… she started out terrified of being seen.
She shared that years ago, when she ran a skincare business with her best friend, she prayed every night that no one would choose them for opportunities her business partner was submitting them for — Shark Tank, news interviews, magazine features. Not because she didn’t want success… but because she was petrified of being visible.
She describes it as feeling like a claustrophobic panic:
- hives creeping up her neck
- feeling like she couldn’t breathe
- terrified she’d say “um” too much
- afraid someone would question her expertise
- constantly worried what people would think
And because of that fear, she kept herself small — working 80 hours a week for about $500/month because she wasn’t willing to do the one thing that mattered most: show up.
Fast forward to today, and Crissy is a full-blown visibility expert helping brands and business owners grow through organic and paid social media — with visibility as the core strategy.
Her transformation is wild… and inspiring.
The Mindset Shift That Changed Everything
I had to ask her: What flipped the switch for you?
Her answer was simple yet huge:
“I stopped thinking about myself.”
Mic. Drop. 🎤
Crissy realized that all of her fears — looking stupid, not being perfect, saying “um,” being judged — were rooted in thinking about herself. When she shifted her mindset to:
➡️ “Who can I help today?”
➡️ “Who needs to hear this?”
➡️ “Who’s struggling because I’m hiding?”
…it became impossible not to show up.
She says:
“I’m doing a disservice to someone if I don’t show up and share what I know.”
That shift alone is enough to change your entire business.
Why Visibility Matters (Especially in Direct Sales & Social Selling)
You can post consistently.
You can show your product.
You can have a beautiful brand.
But if people never see your face?
You’re always going to feel like you’re shouting into the void.
Crissy says:
✔ Visibility builds trust
Your audience feels like they know you.
They relate to you.
They remember you.
✔ Visibility creates connection
It fast-tracks the “Know, Like & Trust” factor — something that written posts simply can’t do at the same speed.
✔ Visibility converts
People buy from people they feel connected to.
Your face → your voice → your personality = SALES.
✔ Visibility simplifies everything
You don’t have to convince people you’re real — they already feel like they’ve met you.
Does Visibility Have to Be Video?
Crissy’s answer:
Eventually… yes.
But not only video.
You can be visible through:
- podcasts
- social media posts
- Instagram Stories
- Reels or TikToks
- interviews
- livestreams
- summits
- collaborations
But video is hands-down the fastest way to be remembered and recognized.
And she’s living proof that you don’t have to start as someone who’s confident on camera.
The Three V’s of Visibility in 2021 and Beyond
Crissy predicts the online space is only getting noisier.
So to stand out, you need:
1️⃣ Visibility
Show up often.
Show up consistently.
Show your face.
2️⃣ Video
It stops the scroll faster than anything else.
3️⃣ Vibrancy
Have FUN.
Be bold.
Bring joy.
Use color.
Show your personality.
People are tired of heavy news and negativity — they want joy, entertainment, and personality.
Quick Tips for Going Live (Especially If You’re Nervous)
Crissy’s top advice for your first (or next) live video:
✔ Keep it short
3–5 minutes is PLENTY.
✔ Use a sticky note
Write your title and 2–3 bullet points to stay on track.
✔ Don’t obsess over lighting
Natural light is GOLD.
Or use any lamp with daylight LED bulbs — no $100 ring light needed.
✔ Be human
People connect to the imperfect, real version of you.
✔ Repeat content
Not everyone saw it the first time.
Your message deserves more than one chance to be heard!
Which Platform Should You Be Visible On?
The short answer:
Where your ideal audience is AND where you’ll show up consistently.
For many social sellers, this means:
- Facebook
- Instagram
- TikTok
- YouTube
- and now… CLUBHOUSE (for connecting + driving people to IG)
The wrong platform is the one you hate and won’t use.
Pick one first.
Master it.
THEN expand.
How to Drive People from Instagram to Your Facebook Group
This is GOLD:
✔ Use polls in Stories
Introverts LOVE polls.
People vote quickly.
And then YOU message them.
Example:
“Are you struggling with consistency online?”
⬜ Yes
⬜ Ughhhh YES
Everyone who clicks “yes” gets a quick DM with value + an invite.
Way more effective than “Swipe Up.”
Masterminds & Why They Matter
Crissy and I also talked about masterminds — because they’ve been huge for both of us.
A mastermind gives you:
- community
- support
- accountability
- honest feedback
- ideas
- encouragement
- and the sense of “not doing business alone”
Crissy says:
“Coaches are amazing.
But peers?
They’re everything.”
And I 100% agree.
How to Connect with Crissy + Her Programs
You will want to follow Crissy everywhere — she always has the newest hacks, tools, visibility strategies, and algorithm changes FIRST.
Her free Facebook group:
👉 PASSION HUSTLE GROW
https://passionhustlegrow.com (redirects to the group)
This group is packed with:
- free trainings
- visibility tips
- Reel tutorials
- consistency hacks
- content ideas
- algorithm updates
- and more
Her signature program:
👉 Visible CEO Inner Circle
https://visibleceo.com
This six-month experience helps business owners:
- grow their visibility
- show up more consistently
- master the platforms that matter
- build their email list
- implement the strategies that actually move the needle
- and become the face + CEO of their business
Crissy describes it as:
“Real-time marketing, not outdated courses.
Support + strategy + accountability — all live.”
Final Thoughts
Crissy brought FIRE to this conversation.
If you’re holding back…
If you’re scared to go live…
If visibility feels overwhelming…
If you’re worried about judgment…
Remember:
**It’s not about you.
It’s about the person who needs what you have.
And you are doing them a disservice when you hide.**
Show up messy.
Show up imperfect.
Show up real.
Show up visible.
Your people are waiting.