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Passports, Profits and Pixie Dust

456. Stop Leaving Money on the Table: How to Sell Cruises and Adventures by Disney to Your Theme Park Clients

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If you’re known as “the Disney travel advisor,” first of all—congratulations. That’s a fantastic niche to be known for.

But here’s the problem I see all the time:

Many travel advisors become so known for Disney that their clients assume that’s all they sell.

So while you’re busy helping families plan magical vacations to Walt Disney World, those same clients are booking cruises, European vacations, all-inclusive resorts, bucket-list adventures, and guided tours… with someone else.

Ouch.

The good news? You don’t need more leads. You don’t need a bigger audience. And you definitely don’t need to spend more money on marketing.

You simply need to help the clients you already have see all the ways you can help them travel.

Your Disney Clients Are Already Perfect Cruise Clients

Think about what Disney guests typically value:

  • Convenience
  • Exceptional service
  • Family experiences
  • Entertainment
  • Stress-free planning
  • Memory-making vacations

Sound familiar?

Those are many of the same reasons people love cruising.

In fact, one of the easiest transitions you can make is helping Disney families move into cruise vacations. Whether it’s Disney Cruise Line, another family-friendly cruise line, or eventually even river cruising, the overlap is huge.

I often tell clients:

“If you love having your accommodations, food, entertainment, and transportation bundled together, you’ll probably love cruising.”

Many families eventually reach a point where they’ve done Disney several times and are ready for something new—but they still want that same level of service and ease.

That’s where you come in.

Listen for the Buying Signals

One of the biggest differences between average advisors and great advisors is listening.

Your clients are constantly telling you what they want next.

Pay attention when you hear things like:

  • “We’ve already been to Disney six times.”
  • “The kids are getting older.”
  • “We want something more relaxing.”
  • “We’ve always wanted to visit Europe.”
  • “We’re looking for something different.”

These aren’t just casual comments.

They’re clues.

Instead of simply acknowledging them and moving on, try asking:

  • “Have you ever considered a cruise?”
  • “Have you looked into Adventures by Disney?”
  • “Would you be interested in seeing Europe with all the planning handled for you?”
  • “What destinations are on your bucket list?”

You’re not selling.

You’re opening doors.

Adventures by Disney: The Most Underutilized Disney Product

I truly believe Adventures by Disney is one of the most overlooked products in travel.

Many advisors assume it’s too expensive.

Many clients don’t even know it exists.

But think about your Disney-loving families.

They already trust Disney’s:

  • Service
  • Storytelling
  • Attention to detail
  • Guest experience

Adventures by Disney takes those same qualities and applies them to destinations around the world.

Europe.

South America.

Africa.

Asia.

River cruises.

Even destinations within the United States.

When a Disney client mentions wanting to visit Europe someday, that’s the perfect opportunity to introduce Adventures by Disney.

For many families, it’s the ideal bridge between theme parks and international travel.

The Client Journey Doesn’t Have to End at Disney

Here’s something important to remember:

Many clients naturally follow a travel progression.

It might look something like this:

Disney World → Disney Cruise → Ocean Cruise → River Cruise → Guided European Tour → Bucket List International Travel

The problem?

Many advisors only help with the first step.

Then they assume the client stopped traveling.

Meanwhile, that family is spending $15,000–$25,000 on European vacations with someone else.

Your goal is not simply to be their Disney advisor.

Your goal is to become their travel advisor for life.

Start Asking Better Questions

At the end of every planning conversation, consider asking questions like:

  • If you could travel anywhere in the world, where would you go?
  • What’s on your bucket list?
  • What type of trip would you love to take in the next five years?
  • Have you ever considered a cruise?
  • What does your dream vacation look like after the kids are grown?

These questions help you understand where your clients are headed.

And when you know where they’re headed, you can help them get there.

Your Social Media Might Be Holding You Back

This one can be tough to hear.

If your social media only talks about Disney, your audience assumes Disney is all you sell.

That doesn’t mean you need to abandon your niche.

Not even close.

Keep posting Disney content.

But start sprinkling in:

  • Cruises
  • River cruises
  • Adventures by Disney
  • Europe
  • Alaska
  • National Parks
  • Bucket-list destinations
  • Family adventure travel

Think of it as expanding the conversation—not changing it.

For example:

If you love Disney’s Polynesian Village Resort, imagine introducing clients to Aulani in Hawaii.

If they love EPCOT, imagine helping them experience Europe through a river cruise.

If they love Disney storytelling, introduce them to Adventures by Disney.

The connections are already there.

You simply have to make them visible.

Use Stories to Create Curiosity

One of the easiest ways to help clients imagine a different vacation is through storytelling.

Share your experiences.

Share client success stories.

Share comparisons.

For example:

“I loved my river cruise because it felt like EPCOT in real life. Every day I woke up in a different country without unpacking.”

Or:

“Many of my Disney-loving families are surprised by how much they enjoy cruising because it offers the same convenience and attention to detail they love about Disney.”

Stories help clients picture themselves taking the trip.

And when people can picture it, they’re much more likely to book it.

Don’t Wait Until They Ask

This may be the biggest takeaway of all.

Many advisors wait for clients to request a cruise, Europe, or Adventures by Disney.

But clients don’t know what they don’t know.

Part of our job as travel advisors is helping them discover possibilities they hadn’t considered.

You’re not being pushy.

You’re being helpful.

You’re showing them what’s possible.

And that’s exactly what great travel advisors do.

Your Next Action Step

Take 15 minutes this week and review your client list.

Identify:

  • Families who’ve visited Disney multiple times
  • Clients whose children are getting older
  • People who’ve mentioned Europe
  • Clients who’ve talked about wanting something different
  • Families who value convenience and premium experiences

Then start the conversation.

Send an email.

Ask a question.

Share a story.

Plant a seed.

Because the easiest sale isn’t usually a brand-new lead.

It’s helping an existing client take their next dream vacation.

And when you do that, you stop being “the Disney person.”

You become their trusted travel advisor for life.

✈️ Interested in becoming a travel advisor?

Learn more about joining At Last I See The World Travel and turning your love of travel into income.

✈️ Need help growing your travel business?

https://www.lindsaydollinger.com/quiz

Connect with Lindsay

Website: http://www.atlastiseetheworldtravel.com

Instagram: @lindsaydollinger

Facebook: Lindsay Dollinger

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