Stop Overthinking Your Business: Why Simplicity Builds Success in Direct Sales
Hi, friend!
Welcome back to the Passports, Profits and Pixie Dust Podcast. I’m Lindsay Dollinger—high school Spanish teacher, dog mom, world traveler, and direct seller helping women build their businesses the right way so they can make the money they deserve and live the life (and travel schedule!) of their dreams.
Now that that’s out of the way… let’s dive in. 😉
Listen to the full episode here:
https://pod.co/the-social-selling-sisterhood/stop-overthinking
Why This Episode?
Today’s blog is inspired by a podcast episode I recorded on my drive home from work—one of my signature “quick biz tip” episodes. I had just finished listening to an episode from The Real Queen Syd, who is on Jesse Lee Ward’s team (you know I love the People’s Mentor podcast), and she was talking ALL about overthinking.
And friend…
🔥 IT. HIT. ME. HARD. 🔥
Because as women—especially women in direct sales—I think we are Olympic-level overthinkers.
So today I’m giving you the pep talk you didn’t know you needed:
**Stop overthinking your business.
Stop overcomplicating your business.
It’s hurting your business.**
Let that sink in for a sec.
Your Business Is Simple (Not Easy—But SIMPLE)
There are a million strategies out there… but when you boil it alllll the way down, direct sales is actually incredibly simple:
1. Connect with people.
2. Build relationships.
3. Invite and share.
4. Follow up.
5. Stay consistent.
That’s it.
That’s the business.
Everything else?
Just the method you’re choosing to get there.
You can:
- Host parties
- Go live
- Send love bombs to your warm market
- Post intentionally on social
- Share your life on stories
- Build a community
- Do vendor events
- Use Instagram DMs
- Run events
But none of this works if you’re:
❌ Overanalyzing
❌ Waiting for the perfect wording
❌ Spending two hours planning a post
❌ Creating graphics for days
❌ Imagining someone is going to block you if you message them
❌ Talking yourself out of inviting someone
…or just not taking action at all.
Overthinking = Missed Opportunity
Let me be real blunt here:
If you’re overthinking instead of doing, your volume, your sales, and your team growth will ALWAYS reflect that.
I tell my own team this all the time:
👉 I can tell exactly what your daily business activity looks like just by your numbers.
And the same goes for me.
Last December?
I got sick + went to Disney World.
I was home and working like a normal human for maybe a week.
And guess what?
My January numbers showed it.
Not because I’m “bad at business.”
Not because my audience vanished.
But because I wasn’t doing the activities that move the needle.
You get out what you put in.
Always.
Why Are You Making This Harder Than It Needs to Be?
We overthink because we:
- Don’t want to feel salesy
- Fear rejection
- Assume we know someone’s situation
- Think our message has to be perfect
- Don’t want to bother people
- Are scared of going live
- Fear being judged
- Think our posts need to be aesthetic perfection
But the truth?
**Most people don’t care.
They’re not judging you.
And you’re missing out by not showing up.**
When you finally reach out, the person on the other side rarely says:
“Oh my gosh, how dare she ask me that.”
More likely they say:
“Oh that’s interesting!”
or
“Thanks for thinking of me!”
or
“Now’s not the right time.”
That’s it.
And for the record—
“No” does NOT mean “never.”
It means “not right this second.”
The average person says NO seven times before they say yes.
Stop taking it personally.
An Example: The Cringey Message I Found 👀
This morning I messaged a sorority sister on Facebook Messenger for the FIRST time since my Beachbody days back in 2016.
Do you know what the last message I sent her was?
A horribly cringey, copy/paste recruiting script.
(I almost threw my phone out the window.)
Did she block me?
Did she drag me on her wall?
Did she send my message to a group chat?
No.
She just… didn’t reply.
And guess what?
We’re still friends.
I didn’t die.
My business didn’t collapse.
The only thing hurt was my pride—and honestly, I needed that laugh today.
Your Overthinking Is Costing You AMAZING Teammates
In the past two weeks alone, multiple stylists on my team have told me:
“This person joined me and they weren’t even on my radar!”
Meaning?
They never asked her.
They never invited her.
She came to THEM.
Which is awesome, but also:
💥 proof that YOU are probably overlooking people who would say YES if you asked.
Stop assuming:
“She’s too busy.”
“She already has a great job.”
“She won’t think this is legit.”
“She has too many kids.”
“She would never do direct sales.”
Or the biggest lie:
“She already would’ve told me if she wanted to join.”
Nope.
That’s not how it works.
If You’re Nervous to Invite Someone… Try This Instead
Voice message them.
They will hear:
- Your warmth
- Your authenticity
- Your heart
- Your excitement
- Your sincerity
A simple script that feels like YOU:
“Hey Melissa! Okay, this might sound totally random, but it’s been on my heart for a while. I think you would be AMAZING at what I do—like seriously, next-level amazing. If you’re open to it, can I add you to our team info group so you can peek around? No pressure at all!”
Done.
Simple.
Kind.
Authentic.
Not weird.
Stop overthinking it.
Just send the message.
One Last Tip: Don’t Do Business Alone
If you know you’re an overthinker?
Jump on a power hour with someone.
When you’re on Zoom and someone says:
“Okay, 10 minutes of invites. GO.”
… you can’t overthink.
You just DO.
Action kills fear every single time.
Final Pep Talk: You’ve Got This
Stop overthinking.
Stop overcomplicating.
Stop telling yourself stories.
Stop assuming outcomes.
Your business is simple.
And the more you do the simple things—consistently—the more successful you will be.
You deserve the success you’re chasing.
Now go do the things that create it.
Share this blog with the teammate who needs to hear it. 💕
You know exactly who she is.