Stop Making the Minimum Your Maximum: A Mindset Shift That Changes Everything in Your Direct Sales Business
Hi friend!
Welcome back to the Passports, Profits and Pixie Dust — I’m Lindsay Dollinger, high school Spanish teacher, dog mom, world traveler, and direct seller helping women build their businesses the right way so they can live the life of their dreams.
Today’s post is short, punchy, and powerful — born straight from a car-ride podcast moment (you know those episodes where the road noise is loud but the inspiration is louder? Yep, that).
Let’s jump in.
Listen to the podcast here:
The Podcast Episode That Hit Me (Hard)
I was listening to The People’s Mentor podcast by Jessie Lee Ward while driving from Camp Unicorn (shoutout to Beth Graves and my Level team!) to the Orlando airport.
The episode was about consistency — one of my absolute favorite business topics.
And then Jessie dropped a line that stopped me in my tracks:
👉 “Don’t let the minimum be your maximum.”
YES.
YES.
YES.
This is something I’ve believed for years but haven’t said this clearly.
So let’s talk about it.
🔥 How Most Direct Sellers Set Their Goals (and Why It Holds Them Back)
Let’s use Color Street as the example, though this applies to every company.
In Color Street, the minimum monthly sales requirement is $300.
Hit $300? You’re “bonus qualified.”
Then there are higher enhanced commission levels at:
- $600
- $1200
- $2400+
When I first started back in 2018, do you know what my goal was?
👉 $300. The minimum.
If I hit more? Yay.
But I never planned for more.
I didn’t stretch.
I didn’t push.
I didn’t reverse engineer a bigger goal.
But then I heard top leaders — women consistently at the top in both sales and recruiting — say something different:
💡 From DAY ONE, they set their minimum goal at the TOP commission threshold — $2400.
Not $300.
Not $600.
The top.
And guess what?
Because they aimed higher — they reached higher.
👉 Why “Minimum Thinking” Keeps You Stuck
If your goal is $300…
You’ll talk to just enough people to hit $300.
You’ll follow up with just enough customers to hit $300.
You’ll host just enough parties to hit $300.
In many companies, $300 might be:
- 8–12 orders
- 3–5 customers
- One decent-size party
That’s it.
Now imagine instead your minimum goal is $2400.
You’re talking to 8x more people.
You’re creating 8x more customers.
You’re following up with 8x more opportunity.
You’re planting 8x more seeds.
And here’s the kicker:
👉 Even if you “fall short” of your bigger goal…
you STILL blow the minimum out of the water.
It’s the “shoot for the stars and land on the moon” effect — but in actual business math.
💥 This Also Applies to Ranks and Volume-Based Companies
Let’s talk about companies whose ranks are based on total volume, like the health + fitness company I’m partnered with.
Maybe the ranks look like:
- 4K
- 12K
- 40K
- 80K
If the only number you aim for is 4K, guess what?
You’ll likely hit 4K…
and stay there.
But if 12K becomes your new minimum?
Now you show up differently:
- You message more people
- You sample more
- You invite more
- You follow up more
- You show up in your stories more
- You re-engage customers
- You onboard better
- You build more momentum
Even if you “only” hit 7K or 8K…
that STILL beats hitting 4K because you never tried for more.
🌟 Why This Works: Momentum + Math + Mindset
Setting higher goals does THREE things:
1. You take bigger action.
You naturally show up more consistently.
2. You grow faster without even trying.
More customers = more reorders = more referrals = more volume.
3. You build belief.
You start proving to yourself that bigger is possible, maybe even normal.
✨ Your Challenge: Raise Your Minimum
Try this for the next 30 days:
- If your normal goal is 300 → make it 600
- If your normal goal is 600 → make it 1200
- If your normal goal is 1200 → make it 2400
- If you normally aim for 4K → aim for 12K
- If you normally aim for 12K → aim for 40K
Don’t just think it — PLAN for it.
Reverse engineer:
- How many reach-outs you need
- How many follow-ups
- How many parties
- How many samples
- How many hosts
- How many conversations
- How many posts
Then show up like the woman who hits that number.
💛 Final Thoughts
If you’ve been letting the minimum be your maximum, that ends today.
Because you’re capable of so much more.
Aim higher.
Plan higher.
Believe higher.
And even if you fall short?
You’ll fall into success you never would have had otherwise.
If this blog helped you, I’d LOVE if you’d:
- screenshot and share it
- tag me on social
- leave a rating and review on the podcast
Now go work your biz, friend. You’ve got this. ✨