20 Content Ideas in One Exercise: How to Stop Overthinking Your Lives + Attract Your Ideal Clients & Teammates
A Simple Exercise That Will Give You Endless Content Ideas
During a coaching call with my live video strategist this week, she gave me an exercise that stopped me in my tracks.
It was simple.
It was brilliant.
And I KNEW I had to share it with you.
Because let’s be honest:
We all hit moments where we don’t know what to go live about or what content to create for our business.
Sure, going live is easy when:
✨ you’re traveling somewhere fun
✨ you’re unboxing happy mail
✨ something exciting or emotional hits you out of nowhere
But when you’re creating content that grows your business and brings in new customers and teammates?
That’s where most people freeze.
So let’s fix that.
Right now.
Listen to the podcast now:
Step 1: Grab a Piece of Paper and Make Two Lists
Yes—actual paper.
Yes—right now or when you’re done reading this.
You’re going to write down 20 total challenges your ideal person is facing.
This becomes instant content for lives, posts, stories, Reels, emails—ALL of it.
List 1: 10 Challenges Your Ideal Customer Has (That Your Product Helps Solve)
Think:
What does your person struggle with that your product helps?
If you’re selling oils, for example:
- Stress
- Sleep issues
- Low energy
- Digestive problems
- Inflammation
- Headaches
- Seasonal allergies
- Wanting natural options
- Kids who need calming
- Needing a non-toxic home
If you sell nail polish strips:
- No time for the salon
- Smudging wet polish
- Kids interrupting manicure time
- Wanting cute designs on a budget
- Hating chipping
- Busy schedule
- Needing child care to get nails done
- Wanting fun, expressive colors
- Preferring DIY
- Not wanting to spend $40+ on nails every 2 weeks
These are your content seeds.
List 2: 10 Challenges Your Ideal Teammate Has (That Your Business Solves)
This list is crucial because your ideal future teammate might not even realize she needs you yet.
Examples:
- She feels lonely or disconnected
- She doesn’t have adult friendships
- She wants more community
- She needs a creative outlet
- She’s tired of her job
- She wants extra income
- She wants travel opportunities
- She’s craving purpose
- She wants something that’s “hers”
- She wants to contribute financially
These are GOLD for your content.
Because remember:
The reason you joined your company is not the same reason someone else will.
How to Use These Lists to Create Powerful Content
Once you have your 20 challenges written down, here’s what you do:
✔️ Use each one as a Live video topic
Go live for 5 minutes and teach something, show something, or share a personal story related to that challenge.
✔️ Use them as Instagram and Facebook story topics
Every day, share something behind the scenes related to one of the 20.
Example:
Drinking your supplement → “This is how I get my energy without coffee!”
Then add a poll:
📌 “Want to know what this is?”
YES / Not right now
People will start voting. Even people who have NEVER commented on your content.
✔️ Pepper them into static content
Posts, carousels, short videos, emails—ALL of it.
✔️ Add a poll 1–3 times per week
Not every day, but regularly enough that people get used to seeing it.
I’ve had people vote YES after seeing the same poll for MONTHS.
People watch you.
People lurk.
People observe.
And one day… they finally vote “Yes, send me more info.”
A Personal Example: Why You Have to Talk About ALL 20—not just your favorite one
When I tried the supplements I now promote, someone could’ve pitched me energy all day long and I would’ve said:
“Girl, I already HAVE energy. I don’t need that.”
But when she JUST HAPPENED to mention gut health?
She had my full attention.
She didn’t know I’d had colon surgery.
She didn’t know gut health was a huge pain point for me.
ONE mention of ONE challenge got me to try the product.
Lesson?
If you only ever talk about what YOU love most, you’re ignoring what someone ELSE might need most.
You Will NEVER Know Which Piece of Content Will Inspire Someone to Join You
One of my favorite examples:
A coworker of mine once messaged me out of nowhere.
She had never…
❌ bought from me
❌ commented
❌ liked
❌ reacted
❌ asked a single question
She saw ONE post about a trip I earned… and she immediately asked to join my team.
You never know who is watching.
You never know who is waiting on ONE specific message.
You never know which of your 20 challenges will speak to someone.
So talk about ALL of them.
This Exercise = Endless Content Clarity
To recap:
✍️ Write 10 product-related challenges
✍️ Write 10 business-related challenges
🎥 Use them to create content everywhere
📲 Add polls to stories regularly
💬 Pepper them into your storytelling
🤝 Attract the right customers AND the right teammates
If you do this, you will NEVER run out of content ideas again.
If You Found This Helpful…
Please share it with your teammates or your social selling sisters.
And before you go:
👉 Scroll down and leave a 5-star review
👉 Drop a one-sentence love note
👉 Screenshot this and share it in your IG/FB stories
Tag me: @lindsaydollinger
It helps more women find this podcast and learn to build their businesses WITHOUT the spammy tactics.
Thanks for being here, friend.
Go make your list of 20—and watch your business shift.
Talk soon! 💛