Episode 260: All Things SEO, Websites, and the One-to-Many Model (with Lauren Gaggioli)
You can listen to the full episode wherever you stream podcasts, or press play in the player above
Want to keep the conversation going? Join my FREE Facebook community for podcast listeners: Most Magical Me Movement.
And if you haven’t grabbed it yet, download my free daily business checklist—it’s the simplest way to know what to focus on each day without feeling overwhelmed.
What This Episode Is About
If you’ve ever thought…
- “SEO feels confusing.”
- “Do I really need a website?”
- “I know what to do… but I’m not implementing it.”
- “I’m booked with 1:1 clients and I’m capped—how do I scale?”
…then you’re going to love this one.
In this episode, I interview Lauren Gaggioli, and we talk about how to use your website (yes, your own little corner of the internet!) to bring in traffic, build credibility, and attract new clients—without living at the mercy of social media algorithms.
We also dive into what it looks like to move from a one-on-one business model to a one-to-many model so you can scale without sacrificing your sanity.
Key Takeaways from the Episode
Here are a few of the big topics we cover:
✅ Free ways to find keywords relevant to your niche
✅ Website platform options (Squarespace vs. WordPress and more)
✅ What SEO actually is (and why it matters)
And of course—we talk about how to make all of this doable even if you’re busy, working full-time, or juggling a million things.
Meet Lauren Gaggioli
Lauren Gaggioli is an entrepreneur based in Washington, and her journey into online business is such a good reminder that you don’t need a “perfect” path to build something amazing.
Lauren started out as an actress (NYU theater degree and all!)—then pivoted into tutoring ACT/SAT prep. A client encouraged her to get on Twitter back in the early days of online education, and that curiosity opened her up to the world of online entrepreneurship and organic marketing.
Over time, Lauren transitioned her tutoring services online, created asynchronous courses, iterated, and eventually sold that business. From there, she leaned into what she loved most: the strategy and game of organic marketing—especially SEO.
Now she helps entrepreneurs create data-backed SEO strategies and actually execute them through her program, Content Catalyst.
What Is SEO (In Normal-Person Language)?
Lauren breaks it down simply:
SEO = Search Engine Optimization.
It’s how your website (and content) gets discovered when someone types a question into Google.
The goal of SEO isn’t just “ranking.” It’s about answering the exact questions people are already asking—so you can:
- position yourself as an authority
- build trust before someone ever meets you
- guide readers into the next step (email list, offer, product, etc.)
Or as Lauren put it so perfectly:
You want to take strangers on the internet and turn them into lifelong friends.
“We Know What To Do… But We Don’t Implement It”
This part hit HARD because it’s so common.
Lauren shared that one of the biggest ways she helps clients is by removing the heavy lift:
- keyword research
- SEO strategy
- content planning
- implementation support
Because sometimes you don’t need more information… you need someone to take it off your plate.
But if you are DIY-ing your SEO, her advice is gold:
Do your business first.
Not after client work. Not when the house is clean. Not when life gets calm (because… it won’t).
Lauren recommends putting aside 21 minutes to an hour at the beginning of your work time—every day or a few times a week—to move your business forward.
Because the “leftover time bank” at the end of the day?
It’s always empty.
Do You Really Need a Website?
If you want Google traffic—Lauren’s answer is: yes.
Your website is your storefront. It’s you planting your flag and telling Google:
“I’m here, and I help people with this.”
Can you build a business without a website? Sure.
But can you build long-term organic visibility and searchable content without one? Not really.
Lauren shared two main routes:
Squarespace
- easier setup
- beginner-friendly
- good for getting started quickly
WordPress
- more robust
- stronger long-term flexibility
- better for scaling and customization
- bigger learning curve (but worth it)
And the best reminder of all?
Pick a platform and commit.
Constant switching is the kiss of death (and we’ve all been tempted).
Easy Keyword Research You Can Do for Free
Lauren shared a few beginner-friendly ways to find what people are actually searching for:
1) Google Autocomplete
Start typing your topic into Google and look at the drop-down suggestions.
Those suggestions are real searches people are making.
2) Keyword tools + plugins
She mentioned Keywords Everywhere as a recommended option to help uncover keyword ideas.
3) Look for “low-hanging fruit”
Instead of going after huge, competitive keywords, look for:
- lower difficulty
- smaller search volume
- more realistic ranking potential
Because you don’t need everyone—you need the right people.
How Blogging + SEO Can Feed Your Social Media (Not the Other Way Around)
One of my favorite strategies Lauren shared:
When you publish one strong SEO blog post, don’t just post it once and move on.
Instead, create 3–5 evergreen angles from that one post and rotate them on social monthly, driving traffic back to your website.
That way, your blog becomes your home base—and social becomes your traffic driver, not your entire business plan.
Lead Magnets + SEO: Which Matters More?
Lauren’s take: it can be both.
Sometimes the lead magnet itself can be search-friendly.
But more often, your SEO content acts as the bridge—bringing someone in through a question they searched… then naturally offering the lead magnet as the next step.
The key is thinking like your ideal client:
- What are they Googling?
- What do they need next?
- What would feel like the most natural “yes” after reading this?
Scaling: Why One-to-Many Matters
Lauren also shared why moving into a one-to-many model can be so powerful—especially if you’re maxed out on time.
She built her ACT/SAT courses after doing tons of 1:1 work, which helped her anticipate questions and design a course that answered everything so thoroughly… students barely needed extra help.
Her advice was clear:
Don’t build a course too early.
Serve people 1:1 long enough that you know the process so well you can teach it in your sleep—then package it into a course.
That’s when one-to-many becomes scalable and impactful (without losing quality).
Rapid Fire Fun (Because We Had To)
Before we wrapped, I asked Lauren a few rapid-fire questions:
- Best book lately: Chill and Prosper by Denise Duffield-Thomas
- Favorite vacation spot: Disney World (obviously)
- Morning routine: She has kids—so… survival mode 😂
Lauren also shared a reminder that was such a mic-drop moment:
“It’s not about us. It’s about them.”
Your website isn’t a “look at me” show. It’s a bridge to the people you’re meant to help.
Connect with Lauren Gaggioli
Want to follow Lauren and learn more?
- Instagram: @laurengaggioli
- Website: laurengaggioli.com
- Big Why Life (course): bigwhy.com
- “Things You Wish You Knew” project: laurengaggioli.com/wish
About Lauren
Lauren is a digital solopreneur, podcaster, and writer. When she’s not homeschooling her two kids or training for her next runDisney race, you can find her channeling strong Molly Weasley vibes—knitting a sweater, puttering in her garden, and cooking up a storm at home just outside Seattle.
If you loved this episode, screenshot it, share it to your IG Stories, and tag @lindsaydollinger so I can tell you thank you.
Now go create, own, and spread your magic. ✨
