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I’m diving into the nitty-gritty of LinkedIn optimization and local marketing with the fabulous Rita Suzanne, our expert speaker from the upcoming Love Your Marketing Summit. Let’s explore how these two tools can elevate your business game.
Meet Rita Suzanne
First things first, meet Rita Suzanne! Rita is an Ohio-based expert in marketing and business strategy. Her journey from an office manager to a WordPress aficionado and now a marketing maven is truly inspiring. She dove headfirst into web design 10 years back, and her skills organically evolved into the broader spectrum of marketing. Today, she specializes in helping businesses shine through optimized LinkedIn profiles and local marketing strategies.
The Shift from Website Design to Marketing
Rita’s story is a classic tale of evolution in the business world. She started her venture in California, pivoting from designing WordPress sites to unraveling the vast world of marketing. Her initial web design efforts taught her the significance of branding, understanding target audiences, and the crucial role a website plays in business success.
Over the years, she accentuated her focus from just web design to encompassing all-things-marketing. Her Eureka moment was realizing the potential of combining digital marketing strategies with local impact – a powerful duo in today’s saturated online world.
Love Your Marketing Summit Sneak Peek
So, what’s the buzz at the Love Your Marketing Summit? Rita’s session is all about leveraging local marketing for incredible business visibility. The crucial takeaway is how local networking can supercharge your social presence. Imagine meeting peers in person and their interest continuing through engaging content on platforms like LinkedIn. This is all about building a local network and making it work for you online.
Local Marketing: Tried and True Tips
Rita shared some golden nuggets:
1. LinkedIn Optimization: Your LinkedIn profile is your digital storefront. Make sure it’s up to par with a fully optimized profile, regular posts, and interactions.
2. Google Business Profile: Did you know appearing in local searches could be as simple as optimizing a free Google Business Profile? It’s your ticket to being featured when potential customers search locally.
3. Double-Dip with Yelp: Getting listed and reviewed on Yelp is a secret weapon for getting noticed on Apple Maps. Local directories like Yelp play a pivotal role and can complement your Google listing.
4. Networking Etiquette: Networking shouldn’t feel like a piranha tank! Focus on forming relationships rather than pitching. Let’s talk about families, hobbies, and interests – real connections that go beyond business cards.
Maximizing LinkedIn
Dive deep into LinkedIn, the ground zero for local business owners. The platform’s features, like newsletters and service showcases, are perfect for creating meaningful connections. Rita exemplifies using LinkedIn beyond just connecting; it’s about engagement, discovery, and growing your professional footprint.
The Virtual Address Revelation
One fascinating tip Rita shared was about using a virtual office address for Google Business Profiles. Say goodbye to using your home address! Many co-working spaces offer virtual mailing options, providing a professional address, which is vital for appearing in search results.
Wrapping It Up
Rita’s insights were both eye-opening and instrumental. Local marketing isn’t just a strategy, it’s a necessity for tapping into your local audience while enriching your online presence. If you’re intrigued and want to hear more, make sure to sign up for the summit!
https://www.lindsaydollinger.com/loveyourmarketing
Stay tuned for more expert insights and strategies. Join the summit and get ready to revolutionize your local marketing approach!
I hope that captures the practical yet transformative insights that Rita shared. Let me know your thoughts and don’t forget to connect with Rita at RitaSuzanne.com for more gems of wisdom. See you at the summit!
Connect with Rita Suzanne:
https://wellnessmarketingstrategies.com/press/
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