How to Build a Strong Team Culture Through Power Hours in Direct Sales
Hi friend!
Welcome back to the Passports, Profits and Pixie Dust. I’m Lindsay Dollinger—high school Spanish teacher, dog mom, world traveler, and direct seller. I help women run their direct sales businesses the right way so you can earn the money you deserve, live your dream life, and travel the world.
Now that we’ve covered that—let’s dive in!
Today, I want to share one of my absolute FAVORITE strategies for building an engaged team, creating real results, and strengthening your team culture: Power Hours.
I’ve been doing Power Hours since my first direct sales company (way before Color Street), and they’ve helped me grow quickly, lead confidently, and stay consistent even while working full time. Over the years, I’ve tweaked, improved, and “teacher-ified” them—and I want to show you exactly how you can use Power Hours for both your personal business and your team.
Let’s get into it!
https://pod.co/the-social-selling-sisterhood/team-unity-with-power-hours
What Exactly Is a Power Hour?
A Power Hour is intentional, focused, interruption-free work time. It’s where you ditch the scrolling, silence your phone, and get straight to the income-producing activities that actually move your business forward.
A traditional Power Hour is 60 minutes, but you can break it into:
- 15-minute pockets
- 20-minute blocks
- Or even stretch it into multiple hours if you have the time
The key is focus and consistency. A Power Hour once a month won’t change your business. But regularly scheduling them? Game-changing.
The Three Types of Power Hours
Over time, I’ve created three styles that work beautifully depending on your team’s experience and goals:
1. Beginner Power Hour
Perfect for new team members or anyone who needs clear guidance.
This one uses small, specific tasks like:
- Add 3 new Facebook friends
- Send 5 customer check-ins
- Write 3 thank-you notes
- Post in your VIP group
Everything is broken down and time-blocked.
2. General Power Hour
This is the style my team uses most today.
It’s divided into three 20-minute segments:
- 20 minutes of Love Bombs (relationship building)
- 20 minutes of Invites (to shop, host, or join)
- 20 minutes of Follow-ups
These three things are the true income-producing activities in direct sales. When you do them consistently, your results explode.
3. Specific Power Hour
This is for targeted goals—like a:
- Booking blitz
- Sample follow-up sprint
- Props planning session
- Content batching hour
You focus on one intention only and go all in.
Power Hour Success Tips
To make your Power Hour actually produce results, follow these guidelines:
✔ Avoid distractions
Turn off notifications. Silence your phone. Shut down extra tabs. No multi-tasking.
✔ Have a clean workspace
Sit where you can focus.
(Pro tip: working on the couch often invites distraction.)
✔ Know your plan before you start
What tasks? How many minutes? What outcome?
Don’t waste your hour deciding what to do.
✔ Keep scripts handy
Have your follow-up messages, invites, and customer check-ins ready to copy/paste and personalize.
✔ Use a timer
This keeps you on track and accountable.
✔ Prep mentally
This is WORK time—not scroll time.
How I Host Team Power Hours (The Secret Sauce!)
Now here’s where the magic really happens:
We don’t just do individual Power Hours—we do team Power Hours.
These have been one of the biggest culture-builders on my team.
Here’s our system:
📌 1. Create a weekly event
We meet Thursdays from 8–9:30 PM.
Why 90 minutes?
Because the first 30 minutes are optional Q&A, connection, and chatting—a huge culture-builder.
📌 2. Use Facebook Rooms or Zoom
Facebook Rooms have become our go-to. Easy, free, and simple.
📌 3. Personally invite your team
Especially your:
- New stylists
- Developing leaders
- Team members chasing a goal
Personal invitations = people show up.
📌 4. Start with connection
We chat, laugh, troubleshoot, celebrate, and connect from 8:00–8:30.
This piece alone has transformed our community.
📌 5. At 8:30 we WORK
Power Hour begins. Cameras on (optional but encouraged).
Timers running. Focus activated.
📌 6. Take a screenshot
Post it in your team space afterward.
This:
- Builds FOMO
- Shows leadership
- Proves you have a thriving culture
- Helps with attracting new teammates
📌 7. Send follow-up thank you’s
Especially to first-timers.
People stay where they feel appreciated.
BONUS: Weekly Leadership Accountability Meetings
To strengthen our leadership team, we also do a weekly leadership huddle on Wednesdays.
This includes:
- Roses & Thorns (wins + challenges)
- Brainstorming
- Behind-the-scenes planning
- Collaborative content creation
- Dividing team tasks
- Leadership development
It has brought our leaders closer than ever.
Additional Ways to Build a Strong Team Culture
A thriving culture isn’t created by accident.
Here are simple things that make a BIG difference:
⭐ Constant, heartfelt recognition
Everywhere.
Not just top performers—everyone’s wins matter.
⭐ Share love bombs
Send appreciation messages to teammates—not only customers.
⭐ Spotlight others
Encourage teammates to train, go live, share ideas.
⭐ Share your favorite personal development
Let them grow with you.
⭐ Have fun (yes, even virtually!)
Host:
- game nights
- watch parties
- themed Zooms
- movie nights
- coffee chats
- retreats
⭐ Know their love language
Some need recognition.
Some need quality time.
Some need encouragement.
Some need gifts.
Some need empowerment.
The strongest teams know how to support each other.
Using Trello to Streamline Your Power Hours
I also use a Trello board to track:
- connections
- invites
- follow-ups
- party hosts
- customers
- stylists
- vendor events
- training
This keeps ALL my work organized during Power Hours.
(You can share the template with your team, too!)
Final Thoughts: You Don’t Need a Big Team to Start
You only need one other person to start a team Power Hour.
Or—do it by yourself.
Because YOU are the CEO of your business.
Start the culture you want to create.
Be the leader you wish you had.
And watch your team grow into something magical.