Unlocking the Power of Repurposing and AI with Jeff Sieh

I am super pumped to share an amazing conversation I had with none other than Jeff Sieh. If you don't know Jeff, you’ll want to by the end of this post. You can listen to our whole interview on my podcast or you can watch over on YouTube!

Who is Jeff Sieh?

Jeff is an international speaker and visual marketing consultant. He's best known for hosting the Social Media News Live show, where I was a guest a few weeks ago (if you missed that, go check it out)! Jeff is also the head beard at Manly Pinterest Tips and has worked with giants like Amazon, Guy Kawasaki, and Social Media Examiner. He’s always sharing and never gate keeps, so he's one you want to connect with!

The Origin Story: From Websites to Social Media Stardom

Jeff's journey in the digital world spans about 25 years. He started his career designing websites, those flashy ones from back in the day that took forever to load. This eventually led him into video production for clients and then into the wild world of social media. He began a blog and got hooked on Pinterest after hearing Cynthia Sanchez speak about it on a podcast. Jeff's experiment with Pinterest led to viral success and, through a series of fortunate events, landed him roles with Social Media Examiner and other top names in the industry.

Staying Updated in an Ever-Changing Social Media World

With social media trends constantly shifting, Jeff stressed the importance of staying updated. He reads a lot using a tool called Feedly to aggregate content from various websites. His network also plays a huge role in keeping him informed about the latest happenings and trends. His advice: never burn bridges. You never know when a past connection might come back and open up new opportunities.

Repurposing Content: Squeeze All the Juice

One of the main takeaways from our conversation was the importance of repurposing content. Jeff emphasized that creators should not just throw up content once and forget about it. Instead, we need to “squeeze all the juice” out of our content. Thanks to new AI tools, repurposing has never been easier. Starting with a video show, Jeff repurposes content into podcasts, blog posts, and social media clips using Descript. If you're diving into repurposing, begin with one platform and gradually branch out as you get comfortable with the process.

AI Tools Jeff Can’t Live Without

When it comes to indispensable tools, Jeff swears by Descript and ChatGPT. Descript handles video and audio editing seamlessly, while ChatGPT aids in content creation. For images, he uses Midjourney, and he recently mentioned a new tool called Flux, which is open-source and free. If you're not familiar with these tools, they can be game-changers for your business. 

The Importance of Networking and Conferences

We also touched on the importance of attending conferences and being part of masterminds. Jeff believes these experiences are crucial for personal and professional growth. He mentioned a few of his favorites, including Social Media Marketing World and Ecamm's Creator Camp. These events provide invaluable networking opportunities and the chance to learn from industry leaders. ## Balancing All the Hats Jeff does a lot—he’s involved in Amazon reviews, affiliate marketing, video and podcast production, and so much more. His secret? Hiring help. His daughter supports him with repurposing content. He also sets boundaries, such as keeping his phone in another room at night to avoid distractions. His advice? Find what gives you the most bang for your buck and prioritize that. 

Final Thoughts

If you’re looking to leverage AI tools, repurpose your content, or just stay ahead in the social media game, Jeff Sieh’s insights are invaluable. His approach is not just about working hard but also working smart. Feel free to connect with Jeff on his website https://www.JeffSieh.com and don't miss his show, soon to be renamed to “Creator News Live,” every Friday at 10 a.m. Central. Thanks for hanging out with us! Want more insights like this? Be sure to subscribe to the Purpose, Profits, and Pixie Dust podcast!

Keywords: Visual Marketing, Social Media Trends, Content Repurposing, AI Tools for Business, Social Media Examiner, Jeff Sieh, Podcasting Tips, Masterminds, Conferences, Descript, ChatGPT

*This post is based on an episode of the Purpose, Profits, and Pixie Dust podcast. Tune in for more in-depth discussions with industry experts.*

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