Passports, Profits and Pixie Dust Podcast

Up Level Your Pinterest Strategy [INTERVIEW] Tammie Jones, Pinterest Expert

Published on January 6, 2026

https://pod.co/the-social-selling-sisterhood/interview-tammie-jones-pinterest-expert

Are you using Pinterest yet as part of your long-term marketing strategy? Listen to this interview with Tammie Jones, Pinterest Expert and Coach, to hear updates to the Pinterest platform!

How to Use Pinterest to Grow Your Business (Without Posting Every Day)

Podcast Interview with Pinterest Expert Tammie Jones

If you’ve been craving a marketing platform that doesn’t demand daily posting, constant engagement, or keeping up with an ever-changing algorithm… friend, you are going to LOVE this episode.

In this live interview, I sat down with Pinterest expert Tammie Jones, and she broke down what Pinterest looks like now, how to get organic traction (even if ads aren’t in your budget), and the features you might not even know exist—like Pinterest TV and Creator Rewards (yes, Pinterest can literally pay you).

Let’s dive in.

Meet Tammie Jones: The Pinterest Expert Who Gets It

Tammie started her business in 2017, and while her offers have evolved over time—Pinterest has always been at the center.

Why?

Because Pinterest is different.

Unlike traditional social media, Pinterest is built for long-term results. Your content can keep working for you weeks, months, even years later… without you needing to show up every single day.

Tammie has been on Pinterest since the invite-only days (remember begging for an invite in 2010?!), and she’s seen the platform evolve in powerful ways.

Pinterest Isn’t Social Media… It’s Visual Google

One of the biggest “aha” moments from this conversation:

Pinterest is SEO-driven.

That means it works more like a search engine than a social platform. People go there with intent. They’re searching for solutions, inspiration, ideas, and next steps.

Tammie described it perfectly:

Think of Pinterest as visual Google.

So instead of posting just to “be seen,” you’re creating content that answers what people are actively searching for.

Can You Still Grow Organically on Pinterest?

Yes—absolutely.

Tammie shared that organic growth is still very possible on Pinterest, even in 2022 (the episode was recorded in November 2022). Ads can help boost results faster, but they’re not required.

Here’s the key difference:

Ads = you pay for visibility, but traffic drops when you stop paying
Organic = slower build, but long-term momentum that continues over time

If you’re a newer entrepreneur and ads aren’t realistic yet, you can still build strong traction organically—especially if your account is set up correctly.

Step 1: Set Up Your Pinterest Foundation (This Matters More Than You Think)

Tammie compared your Pinterest setup to building a house:

Your profile + boards + descriptions = your foundation

If the foundation is messy, Pinterest doesn’t know who to show your content to… and people won’t stick around when they land on your profile.

That means:

Your bio should clearly say what you do and who you help
Your boards should match your business topics
Your board descriptions should include keywords and clarify what the board is about

Secret Boards: Why You Should Hide Non-Business Content

Tammie shared a simple fix if you’ve used Pinterest personally for years (recipes, hair inspo, home decor, etc.) but now want to use it for business:

✅ Make personal boards secret.

Why? Because you want your profile to look like a storefront.

If someone comes looking for podcast tips and sees a bunch of casserole recipes… they probably won’t follow you.

You can keep pinning personal things—just hide those boards from public view.

What to Post for Organic Growth (Even If You’re Busy)

Tammie’s top strategy:

Give Pinterest what it’s favoring right now.

At the time of recording, Pinterest was strongly favoring:

✅ Idea Pins
✅ Video
✅ Consistency

Even if you can only do:

1 idea pin per week
or 1 static pin per day

…that’s fine. The goal is to pick something you can maintain and stick with it.

What’s the Difference Between Idea Pins and Static Pins?

Here’s the quick breakdown:

Idea Pins

Like Instagram carousels (multiple slides)
Great for engagement + followers
Stay on your account forever (not like stories!)
Not directly linkable in the same way as static pins
BUT you can tag products if your website is claimed

Static Pins

Single image pins
Include a URL link that sends people to your website, YouTube, blog, product page, etc.
Perfect for driving traffic

How to Turn One Piece of Content Into Tons of Pins

This is where Pinterest gets exciting.

Tammie explained how you can take one podcast episode (or blog post, or reel) and stretch it out into multiple pieces of content:

multiple static pins with different headlines
idea pins with key takeaways on each slide
video pins using small clips or motion graphics
different angles from the same episode (problems, tips, myths, quick wins, etc.)

This means you don’t need more content—you need smarter repurposing.

Templates: Should Your Pins All Look the Same?

Templates are amazing for speed, but you want variation.

Tammie recommends:

using a handful of templates
changing colors or layouts slightly
moving photos around or zooming in/out
refreshing templates quarterly

The goal is consistent branding without every pin looking identical.

Tailwind: The Pinterest Scheduler That Can Save You HOURS

Tammie recommended Tailwind, an approved Pinterest scheduler that helps you plan and automate your pins.

Benefits:

schedule content months in advance
schedule pins to multiple boards (carefully)
batch creation + batching your workflow

Important note: Pinterest wants new content, so if you repost the same pin to multiple boards, space it out:

at least 7 days apart
ideally 3–4 weeks apart

You can share the same URL multiple times as long as the pin creative and text are different.

You Can’t Schedule Idea Pins (But You Can Batch Them)

At the time of this episode:

Idea pins needed to be published manually
BUT you can create them ahead of time and save them as drafts

So on posting day, you just open drafts → click publish → done.

Pinterest TV: The Feature That Blew My Mind

Okay. This part was a true “wait—WHAT?” moment.

Tammie shared that you can apply to be on Pinterest TV, which is like live video… but more produced.

How it works:

you apply with your topics and ideas
Pinterest helps set it up
you go live for 30–60 minutes
Pinterest pushes it out (big visibility!)

Great for:

product-based businesses (makeup demos, skincare routines, tutorials, seasonal ideas)
creators who can teach or demonstrate something

And apparently, it can grow your following FAST.

Creator Rewards: Pinterest Can Pay You

Yes. Pinterest can pay you for creating idea pins in certain niches.

Tammie shared:

you need at least 1,000 followers to apply
Pinterest releases monthly topics and categories they want
you create content aligned with those themes
you get paid based on performance/engagement metrics

Pro tip: choose topics that still align with your business so you don’t confuse the algorithm.

Do You Have to Pin Other People’s Content?

Not anymore.

Pinterest no longer requires you to share other people’s pins.

You can build your entire strategy by pinning only your own content. That said, if you’re brand new, sharing some complementary content can help fill boards and increase impressions—especially if it supports your niche.

If you’re in an MLM or direct sales, Tammie recommends:

pinning company content (if the company has Pinterest)
pinning complementary topics (tutorials, routines, tips that naturally lead to your product)

Final Takeaway: Pinterest Is a Long-Term Marketing Asset

If you want marketing that:

doesn’t disappear in 24 hours
doesn’t require daily showing up
can drive traffic for months
works while you’re sleeping
helps you build visibility without being at the mercy of social media…

Pinterest is a powerful option.

And this episode is your sign to get your profile foundation set, start pinning consistently, and lean into idea pins and video.

Connect with Tammie Jones

Tammie shared that the easiest way to connect is via Facebook:

Facebook: Search Tammie L Jones and send her a message.

She also shared that she has resources ranging from free all the way up to more advanced support—so if you’re brand new and budget-conscious, you can still get started the right way.

Tagged