How to Stand Out Online to Make More Impact & Income
Biz Tip Thursday – Episode 209 of The Passports, Profits and Pixie Dust Podcast
If you’ve been building a business online for any amount of time, you’ve probably wondered:
“How do I actually stand out when so many other people offer what I do?”
It’s a completely normal question—especially in a world where thousands of women sell similar products, promote similar services, and run similar types of businesses.
But here’s the good news:
✨ YOU are the differentiator.
✨ Your brand, your presence, and your customer experience are what make you unforgettable.
And today, we’re breaking down three simple but powerful ways to stand out so you can create more impact and make more money.
1. Let People See Your Mission (Without You Saying a Word)
One of the biggest reasons someone will choose you over someone else—even a friend or family member they know personally—is because:
👉 They can tell you’re serious about your business.
👉 They see your consistency.
👉 They feel your passion.
I can’t tell you how many times people have said:
“My sister-in-law sells this too, but I buy from you because I can tell this is a real business for you.”
People are watching.
People notice your energy.
People invest in people who are clearly invested in themselves.
So ask yourself:
Does my social presence reflect someone who takes their business seriously?
Or does it look like a hobby?
This alone can put you miles ahead of others who are selling the same thing.
2. Deliver Customer Service That Makes You Unforgettable
You don’t need to be the cheapest, the flashiest, or the loudest.
You do need to be memorable.
Some ways to do that:
✨ Send personalized thank you notes
✨ Follow up after purchases (not the copy/paste kind!)
✨ Offer support, tutorials, recommendations, or a Zoom consult
✨ Celebrate buyers publicly (if they’re comfortable)
✨ Make people feel like you’re their friend—not their salesperson
Think of it like this:
Your offer gets customers in the door.
Your customer experience keeps them coming back.
3. Build a Brand People Connect With (Beyond What You Sell)
Here’s the truth:
People don’t follow you just for your products.
They follow you because something about you feels familiar.
It might be your:
✨ Love for Disney
✨ Traveling adventures
✨ Teacher life
✨ Dog mom stories
✨ Positivity
✨ Humor
✨ Fitness journey
✨ Home décor obsession
✨ Marathon training
This is the “pixie dust” that makes your brand sticky.
It’s the reason someone will say:
“Oh! You need to buy that from my friend Lindsay—she loves Disney and is always traveling. You’ll love her.”
They’re recommending YOU… not the product.
So ask yourself:
What part of your personality are you letting people see consistently?
Your Homework (Teacher Voice Activated 🎓)
Because yes… I’m assigning homework. 😉
Take 5 minutes and evaluate yourself in these three areas:
- Does your audience clearly see your mission and commitment?
- How strong is your customer experience and follow-up?
- What makes your brand relatable, memorable, and human?
Then ask yourself:
👉 Which one of these could I improve the most in the next 90 days?
And if you want free mini-coaching, send me your answers in the DMs.
I’ll send you personalized feedback!
Final Pixie Dust Thoughts
When I grew my network marketing business into the top 1%, I wasn’t doing anything magical or complicated.
I simply excelled in these three areas.
Consistently.
For months.
If you do the same, you will absolutely see results.
People don’t buy from the best product—they buy from the best experience.
Be the person who gives that experience.
You’ve got this, friend.
Go create, own, and spread your magic. ✨