Your Vibe Attracts Your Tribe: How to Build a Magnetic Brand in Direct Sales
Hi, friend! Welcome back to the Passports, Profits and Pixie Dust Podcast. I’m Lindsay Dollinger—high school Spanish teacher, dog mom, world traveler, and direct seller on a mission to help women build direct sales businesses the right way so they can earn the income they deserve and live their dream lives.
Today’s episode is short, sweet, and SUPER important. It hit me while I was driving and listening to a few podcasts, and I knew I had to come straight here and share it with you:
Your vibe attracts your tribe.
And on the flip side?
When you’re selling to everyone… you’re attracting no one.
Let’s break that down.
https://pod.co/the-social-selling-sisterhood/your-vibe-attracts-your-tribe
🌟 What Does “Your Vibe Attracts Your Tribe” Actually Mean?
Your vibe—your energy, personality, passions, values, and interests—acts like a magnet. It pulls in the right people:
✨ the dream customers
✨ the dream team members
✨ the dream community
But here’s the catch…
If your posts are generic, random, or all over the place → no one knows who you are.
And if no one knows who you are, no one connects with you deeply enough to buy from you or join you.
So how do you fix that?
You build your brand around your brand pillars.
💛 Your 5–6 Brand Pillars (a.k.a. Your Brand Buckets)
Brand pillars are the overarching themes you post about consistently—topics that tell people who you are and what you care about.
These aren’t “business topics.”
They’re YOU topics.
Here are mine (and how they show up online):
✈️ 1. Travel
Everyone who follows me knows travel is a huge part of my life.
I take students abroad.
I spent time in Chile and Argentina with the U.S. State Department.
I explore constantly—especially in the summer.
Travel content tells people:
- I’m adventurous
- I value learning
- I love exploring cultures
- I’m fun and open-minded
That alone attracts a certain kind of woman—someone who loves new experiences and wants more freedom in her life.
💅 2. My Business + Teaching About Business
I talk about:
- my team
- business mindset
- strategy
- success stories
- wins
- trainings I lead
People know I’m a leader, a coach, a guide.
They know I care deeply about helping women succeed.
This attracts:
- ambitious women
- women looking for mentorship
- women who WANT to learn
🐶 3. Family & My Dog (Bella)
Bella is a street dog from Puerto Rico and a huge part of my life.
I also spend a lot of time with my family. I share that.
This tells people:
- I’m loving
- I’m loyal
- Family matters to me
- I value connection
Again—your vibe attracts your tribe.
💪 4. Fitness
I was a Beachbody coach, a cheerleader, a powerlifter, and now I run the Disney Princess Half Marathon challenges.
This tells people:
- I’m disciplined
- I’m motivated
- I’m strong (mentally + physically)
- I value health
That attracts women who want MORE for themselves.
🏰 5. Disney
Do I even need to explain? 😂
Disney is a personality trait at this point.
This overlaps with travel, joy, fun, whimsy, and magic—another layer of who I am.
📣 Why These Pillars Matter
Every time you post, you’re telling people:
👉 who you are
👉 what you value
👉 what type of community they’re joining
👉 whether you’re “their person”
If you’re ONLY posting:
❌ memes
❌ news articles
❌ random shares
❌ kid pics (and nothing else)
…people don’t actually know YOU.
And if they don’t know you, they can’t trust you.
Trust → leads → sales → team growth.
It all starts with brand clarity.
👀 Do an Audit: What Is Your Profile Saying About You?
If I scrolled your Facebook for 10 posts, would I see:
✔ your face?
✔ your interests?
✔ your family?
✔ your business?
✔ what you believe in?
✔ your personality?
Or would I see:
❌ viral videos
❌ shared content
❌ complaints
❌ random reposts
Your content should give people a glimpse into your world.
Post with intention.
Post with purpose.
Post to ATTRACT.
💬 How This Impacts Sponsoring
If your sponsoring has slowed down…
If you’re attracting the wrong people…
If your customer group feels dead…
Look at your vibe.
The people who join my team tend to be:
- ambitious
- motivated
- goal-oriented
- fun
- family-centered
- adventure seekers
- full-time workers balancing a dream
Why?
Because that’s ME.
And that’s what I show online daily.
You will attract who you ARE.
🎯 Your Ideal Teammate + Niche
Niche down.
Niche doesn’t mean you exclude people.
It means you focus.
For example:
My ideal teammate:
✨ works full-time
✨ wants more freedom
✨ wants community
✨ loves systems & support
✨ values personal growth
✨ loves a pretty manicure
✨ loves travel
But guess what?
Some of my best team members fall outside of that niche—because they connect with other pillars like Disney, fitness, mindset, or family.
Having pillars gives people multiple entry points to connect with you.
💬 A Few Final Tips
✔ Comment on YOUR people’s posts
This builds real connection, improves the algorithm, and helps them see more of your content.
✔ Reply to every comment on your posts
It shows you care and boosts visibility.
✔ Avoid posting only controversial topics
You can if that’s part of your brand—but be ready for pushback.
✔ Post photos of YOU
You, your life, your family, your adventures.
People connect with people—not Canva graphics.
✨ Final Thought: Your Tribe Is Waiting For You
They’re out there.
Searching for someone like you.
Someone to connect with.
Someone to learn from.
Someone to join.
But they will only find you if you show UP as YOU.
Start posting with purpose.
Start sharing intentionally.
Start letting people IN.
Your vibe attracts your tribe—so make sure the vibe you’re putting out matches the tribe you want to build.
If you loved this, please:
💛 screenshot the blog/podcast
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💛 tag me @lindsaydollinger
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And don’t forget to join the free Marketing Magic & Business Systems Group on Facebook!
You’re doing amazing. Keep shining. ✨