Listen to the podcast here:
https://play.pod.co/the-social-selling-sisterhood/jacinta-podcast
Today, I had an amazing conversation with the talented Jacinta Gandy, a digital marketing expert, about her journey and the exciting potential of AI in the world of marketing. If you’re passionate about elevating your digital marketing game, you’re in the right place!
From Humble Beginnings to Digital Powerhouse
Jacinta’s story is nothing short of inspiring! She ventured into digital marketing about 15 years ago, when platforms like Facebook were just starting to take off. Initially working on search ads at an agency in New York City, Jacinta soon found herself spearheading a new paid social team—a decision that catapulted her career. Through grit and determination, she navigated the New York City agency scene, gaining a wealth of experience. Today, she runs a flourishing business with a team of eight, offering services in branding, web design, and full-service digital marketing. Talk about a success story!
The Role of AI in Digital Marketing
Jacinta shared her insights on AI in marketing—a hot topic that’s on everyone’s mind. She’ll be discussing “AI, Authenticity, and the Attention Economy” at the summit, and trust me, you won’t want to miss it. In our chat, we discussed how AI can boost productivity but also how vital it is to maintain originality and authenticity. AI tools like ChatGPT have transformed how we work, providing inspiration and brainstorming support. But remember, your creativity and unique touch are what truly set you apart.
Building Websites that Work for You
Another area of Jacinta’s expertise is website design. According to her, a website should not only look professional but also run smoothly behind the scenes. From SEO to core web vitals, the technical aspects are crucial for ranking well on Google. If you’re someone with a basic website or considering a rehaul, Jacinta’s insights are invaluable. She recommends platforms that are easy to manage and align with your business goals, ensuring your online presence is impactful and up-to-date.
Ads and Optimization: Getting the Most Out of Your Online Presence
When it comes to boosting your visibility, Jacinta emphasizes the importance of ads and SEO. Depending on your niche, different strategies might work best—Google ads for demand-driven searches or meta ads for emotional connection. It’s all about finding the right mix to get your brand noticed while waiting for long-term SEO efforts to pay off.
Conclusion: Connect with Jacinta and Stay Tuned for More
If you’re eager to learn more about Jacinta’s work or need assistance with your digital marketing efforts, head over to SocialCircleInc.com or follow her on Instagram at @Jacinta_Gandy. And remember, her presentation at the Love Your Marketing Summit will be packed with insights, so don’t miss it! Register now at LindseyDollinger.com/love-your-marketing. Whether you’re a seasoned marketer or just starting out, integrating AI and solid website strategies can be game-changing. Let’s make marketing magical together!
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Connect with Jacinta: https://socialcircleinc.com/brand-strategy-workbook
You can find Jacinta on Instagram here https://www.instagram.com/jacinta_gandy/, her podcast here https://socialcircleinc.com/small-business-podcast, and her website here https://socialcircleinc.com
