Why Your Content Matters MORE Than You Think: A Heart-to-Heart for Social Sellers
Today’s blog comes straight from a Biz Tip Thursday episode recorded while I was driving to work (not home for once!). I had just listened to a couple of amazing podcasts, felt wildly inspired, and needed to share this message with you ASAP.
Because today…
✨ We’re talking CONTENT. ✨
And I promise you: if you feel stuck, invisible, or exhausted from sending messages all day, this is the shift you need.
The Overlooked Secret to Growing Your Business Online
We talk all the time about:
- Connecting
- Following up
- Sending messages
- Engaging
- Building relationships
…AND ALL OF THAT MATTERS.
But here’s what often gets lost in the shuffle:
👉 You need to be creating quality content.
Consistently.
With intention.
Like… for real.
Content is the engine of your online business.
It’s your visibility.
It’s your credibility.
It’s your personality.
It’s your voice in front of new people who have never met you but might need EXACTLY what you offer.
And honestly? Most social sellers aren’t creating enough of it.
If You Hate Sending Messages… Read This Twice
In a podcast I listened to this morning, the host said something that hit HARD:
👉 If you don’t want to send 50 messages a day, you better be posting more content.
YES.
THIS.
ALL. DAY. LONG.
Let me be clear:
✔️ You still need to talk to people 1:1.
✔️ You still need conversations.
✔️ You still need follow-ups.
But if messages make you cringe—or if they’re just not converting—your content becomes your shortcut to connection.
Content lets people:
✨ Get to know you
✨ See your personality
✨ Learn your value
✨ Build trust with you
✨ Watch you before they approach you
It’s like letting your future customers “pre-meet” you before sending a message or buying your product.
What Counts as Content? More Than You Think…
Content isn’t just product posts.
Content isn’t just selling.
Content isn’t just reels or TikToks.
Good, trust-building content can be:
- A Facebook Live
- Instagram Stories
- Long-form posts
- Personal shares
- Photos from your day
- Tips + value
- A glimpse into your life
- A behind-the-scenes moment
- Something funny or relatable
Here’s the key:
👉 People need to feel like they know you.
Before they buy from you, they need to feel:
“I like her.”
“I trust her.”
“She gets me.”
Which brings me to…
The Power of Facebook Lives (and Why You Should Stop Avoiding Them)
Facebook Lives are one of the BEST ways to grow visibility.
Why?
Because people feel like they’re hanging out with you.
You don’t even need to talk about your product every time. In fact… PLEASE don’t.
Some examples:
💅 A weekly “do your nails with me” live
🥗 A quick run-through of a meal subscription you love
🏋🏼♀️ A fitness routine
📚 A tip for busy moms
🧹 A time-saving hack
🐶 A funny dog story
🎒 A day-in-the-life as a teacher
These posts build CONNECTION—not pressure.
You can also:
- Go live on your personal wall
- Share the replay to your business page
- Use StreamYard to stream in multiple places
Play around and see where your audience shows up.
Your Content DOES Reach People… Even When It Looks Like It Didn’t
Here’s a real-life example:
I did a random live video recently about going to the chiropractor.
It was messy.
Windy.
Low quality.
Very off-brand.
I almost deleted it.
Then the DM came…
A woman messaged me saying that my chiropractor story helped her make the decision to finally go.
We hadn’t spoken since 2017.
She didn’t comment.
She didn’t like the post.
But she SAW it.
It made an impact.
And THIS is what content does.
👉 People are watching, even if they’re silent.
👉 People are following your journey.
👉 People are connecting with you even when they don’t engage.
👉 People will reach out when they’re ready.
Content creates seeds that grow later.
If You Want to Message Less, You Need to Post More
Period.
If you want to:
✨ Build trust
✨ Grow your audience
✨ Find new customers
✨ Get warm leads
✨ Let people come to YOU
…then your content needs to become a priority.
Start small:
- 1 live a week
- Daily stories
- 3–5 value posts a week
- Sharing pieces of your life
- Giving people ways to connect
Stop waiting for perfect.
Stop worrying about likes.
Stop assuming nobody cares.
Your Visibility Challenge (If You’re Brave Enough 😉)
This week:
✔️ Post at least one piece of value content
✔️ Share 3–5 story slides
✔️ Go live ONE time
✔️ Bonus: Talk about something not related to your product
Then watch what happens.
Your engagement will change.
Your messages will change.
Your business will change.
Join Me for More Training (FREE!)
If you haven’t already, get into my free community:
🎉 The Passports, Profits and Pixie Dust Squad
We have:
✨ A Five-Day Business Challenge coming up
✨ The 75-Day Ignite Plan happening right now
✨ Daily DMOs
✨ A supportive community
✨ Free trainings
✨ Live coaching
You belong there.
👉 Join here: Lindsaydollinger.com
(or through the link in the show notes / link in bio)
Final Thoughts
Your content matters.
Your stories matter.
Your voice matters.
And if you’re tired of hustling 24/7, tired of cold messaging, or tired of feeling invisible…
THIS is your sign:
✨ Show up more.
✨ Be seen more.
✨ Share more.
✨ Talk to people through your content.
You never know who’s watching, who needs your message, or who will DM you next.
I’m cheering for you always.
Have the BEST day, friend! 💛