If you’ve had “switch email platforms” sitting on your to-do list for… oh, I don’t know… months (or years) — this is your sign.

**This blog post contains affiliate links for products I use and love.

Because right now, two things are happening at the same time:

• Mailchimp is raising prices
• Kit is offering 25% off annual plans (through April 30)

And suddenly that “I’ll deal with it later” decision?
Yeah… it just got a deadline.

Let’s break this down in a way that actually helps you decide what’s best for your business — no fluff, just real talk.

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Quick Comparison

Mailchimp

• One of the most well-known email platforms
• Built for a wide range of businesses (ecommerce, local, corporate, etc.)
• Pricing based on contacts across multiple lists

Kit

• Designed specifically for creators, coaches, and service-based businesses
• Built around growing and monetizing your audience
• Pricing based on one list (no duplicates)

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Pricing: Where Most People Start (and Stay Stuck)

Let’s talk about the thing people avoid until their bill hits…

Mailchimp Pricing

• Charges you for duplicate subscribers across lists
• Can get expensive fast as you grow
• Recent price increases are pushing many users to reconsider

Kit Pricing

• One list, subscriber-based pricing
• You only pay for each person once
• More predictable as your business scales

Translation:
If you’ve ever thought, “Why am I paying for the same person twice?” — you’re not crazy. That’s how Mailchimp is structured.

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Automations: Basic vs. Business-Building

Mailchimp Automations

• Solid for basic email sequences
• Can feel clunky when building more advanced funnels

Kit Automations

• Visual automation builder
• Unlimited:
  • Steps
  • Branches
  • Conditions

Translation:
If you’re building funnels, nurturing leads, or segmenting based on behavior — Kit gives you way more flexibility without making you want to throw your laptop.

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List Growth Features

This is where things get really interesting.

Mailchimp

• Standard signup forms
• Basic segmentation tools

Kit

• Creator Network & Recommendations
• Built-in tools designed to help you:
  • Collaborate
  • Cross-promote
  • Grow faster

Translation:
Kit is built for audience growth, not just sending emails.

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Monetization (aka… actually making money)

Mailchimp

• Requires integrations for selling digital products
• Not built with creators as the priority

Kit

• Built-in commerce
• Sell:
  • Courses
  • Memberships
  • Digital products
• Low fees: 0.6% + standard card processing

Translation:
You can literally run your business inside Kit without duct-taping five platforms together.

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Deliverability

Mailchimp

• Generally strong, but varies depending on usage and list quality

Kit

• ~99.8% delivery rate

Translation:
Your emails actually land in inboxes… not the abyss.

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Switching Platforms (The Part Everyone Avoids)

Let’s be honest — this is the real reason people stay stuck.

“I don’t want to deal with migrating everything.”

Totally valid.

But here’s what’s different right now with Kit:

Kit Migration Support

• Real human team (not just tutorials)
• They move:
  • Subscribers
  • Tags
  • Lists
  • Segments
• Under 10K subscribers → essentials covered
• Larger lists → full setup handled

Translation:
You don’t have to figure this out alone.

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Why This Decision Matters Right Now

You could keep putting this off (again)…
But here’s what’s different:

• Mailchimp pricing is increasing
• Kit is offering 25% off annual plans
• The promo ends April 30

This creates a very real window where:

• You save money
• You upgrade your system
• You stop overpaying long-term

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So… Which One Is Better?

Here’s the honest answer:

• Mailchimp is great if you want a general, all-purpose email tool
• Kit is better if you are:
  • A creator
  • A coach
  • A service provider
  • Building a personal brand
  • Selling digital offers

It’s not about “better” — it’s about fit for your business model

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Final Thoughts (From Someone Who Gets It)

If switching platforms has been living on your to-do list…

This is your moment to either:

• Keep paying more for something that kind of works
  OR
• Move to something built for how you actually run your business

And with:

• Migration help
• Better pricing structure
• Built-in monetization
• AND a 25% discount…

…it’s one of those rare times where the decision actually feels easy.

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Ready to Make the Move?

If you’ve been thinking about switching, don’t overcomplicate it.

👉 Use the promo before April 30
👉 Let their team help you migrate
👉 Get your email system actually working for your business

Because your email list?

That’s the one thing you own — and it should be making you money, not costing you more than it should.