If you’ve had “switch email platforms” sitting on your to-do list for… oh, I don’t know… months (or years) — this is your sign.
**This blog post contains affiliate links for products I use and love.
Because right now, two things are happening at the same time:
- Mailchimp is raising prices
- Kit is offering 25% off annual plans (through April 30)
And suddenly that “I’ll deal with it later” decision?
Yeah… it just got a deadline.
Let’s break this down in a way that actually helps you decide what’s best for your business — no fluff, just real talk.
Quick Comparison
Mailchimp
- One of the most well-known email platforms
- Built for a wide range of businesses (ecommerce, local, corporate, etc.)
- Pricing based on contacts across multiple lists
Kit
- Designed specifically for creators, coaches, and service-based businesses
- Built around growing and monetizing your audience
- Pricing based on one list (no duplicates)
Pricing: Where Most People Start (and Stay Stuck)
Let’s talk about the thing people avoid until their bill hits…
Mailchimp Pricing
- Charges you for duplicate subscribers across lists
- Can get expensive fast as you grow
- Recent price increases are pushing many users to reconsider
Kit Pricing
- One list, subscriber-based pricing
- You only pay for each person once
- More predictable as your business scales
Translation:
If you’ve ever thought, “Why am I paying for the same person twice?” — you’re not crazy. That’s how Mailchimp is structured.
Automations: Basic vs. Business-Building
Mailchimp Automations
- Solid for basic email sequences
- Can feel clunky when building more advanced funnels
Kit Automations
- Visual automation builder
- Unlimited:
- Steps
- Branches
- Conditions
Translation:
If you’re building funnels, nurturing leads, or segmenting based on behavior — Kit gives you way more flexibility without making you want to throw your laptop.
List Growth Features
This is where things get really interesting.
Mailchimp
- Standard signup forms
- Basic segmentation tools
Kit
- Creator Network & Recommendations
- Built-in tools designed to help you:
- Collaborate
- Cross-promote
- Grow faster
Translation:
Kit is built for audience growth, not just sending emails.
Monetization (aka… actually making money)
Mailchimp
- Requires integrations for selling digital products
- Not built with creators as the priority
Kit
- Built-in commerce
- Sell:
- Courses
- Memberships
- Digital products
- Low fees: 0.6% + standard card processing
Translation:
You can literally run your business inside Kit without duct-taping five platforms together.
Deliverability
Mailchimp
- Generally strong, but varies depending on usage and list quality
Kit
- ~99.8% delivery rate
Translation:
Your emails actually land in inboxes… not the abyss.
Switching Platforms (The Part Everyone Avoids)
Let’s be honest — this is the real reason people stay stuck.
“I don’t want to deal with migrating everything.”
Totally valid.
But here’s what’s different right now with Kit:
Kit Migration Support
- Real human team (not just tutorials)
- They move:
- Subscribers
- Tags
- Lists
- Segments
- Under 10K subscribers → essentials covered
- Larger lists → full setup handled
Translation:
You don’t have to figure this out alone.
Why This Decision Matters Right Now
You could keep putting this off (again)…
But here’s what’s different:
- Mailchimp pricing is increasing
- Kit is offering 25% off annual plans
- The promo ends April 30
This creates a very real window where:
- You save money
- You upgrade your system
- You stop overpaying long-term
So… Which One Is Better?
Here’s the honest answer:
- Mailchimp is great if you want a general, all-purpose email tool
- Kit is better if you are:
- A creator
- A coach
- A service provider
- Building a personal brand
- Selling digital offers
It’s not about “better” — it’s about fit for your business model
Final Thoughts (From Someone Who Gets It)
If switching platforms has been living on your to-do list…
This is your moment to either:
- Keep paying more for something that kind of works
OR - Move to something built for how you actually run your business
And with:
- Migration help
- Better pricing structure
- Built-in monetization
- AND a 25% discount…
…it’s one of those rare times where the decision actually feels easy.
Ready to Make the Move?
If you’ve been thinking about switching, don’t overcomplicate it.
👉 Use the promo before April 30
👉 Let their team help you migrate
👉 Get your email system actually working for your business
Because your email list?
That’s the one thing you own — and it should be making you money, not costing you more than it should.
