My Story & Top Tips For Building A Side Hustle While Working Full Time

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 Have you ever thought about starting a side hustle while working full-time but felt overwhelmed by the sheer thought of it? Well, you're in for a treat. I recently had an engaging and insightful conversation with Jeff, an international speaker and visual marketing consultant, who's been navigating this challenging path for the past 25 years.

Meet Jeff: From Websites to Worldwide Consulting 

Jeff's journey began in website design, working on those infamous flash websites that felt like waiting for water to boil. But as the digital landscape evolved, so did Jeff. He pivoted from creating corporate videos to leveraging social media, where the real story begins – with Pinterest! Fascinated by the traffic a fellow podcaster was getting, he tapped into this "female-dominated" platform with his 'Manly Pinterest Tips.' And the traffic? It skyrocketed! 

Becoming Part of the Social Media World 

As Jeff rode the social media wave, he landed gigs with giants like Amazon and Social Media Examiner, even dabbling in live shows during the Google Plus days. Jeff realized the power of building networks and maintaining strong connections was vital—something we all should keep in mind. Remember, folks, don't burn those bridges! 

Navigating the Changing Currents of Social Media Trends 

Staying on top of social media trends can feel like trying to hit a moving target. But Jeff stresses the importance of continuous learning and surrounding yourself with the right people. Tools like Feedly and relationships from his Social Media Examiner days keep him informed. And trust me, networking is as crucial as ever! 

The Power of Repurposing Content 

Creating content can feel like you're running a never-ending race. Jeff emphasizes the importance of repurposing your work to maximize its value. Using tools like Descript for editing and Repurpose.io for distribution, he turns live shows into podcasts, snippets, and other forms of content, ensuring you squeeze all the juice out of your creative endeavors. 

Dipping Toes into the AI Waters 

In our chat, we explored the emerging role of AI in creating and repurposing content. Whether it's using Descript for transcript editing or Mid-journey for image creation, tools powered by AI are reshaping how we approach our work. And let's not forget the rising flux of open-source AI, which could redefine how we work with images! 

The Future's Calling: What's Next in Social Media? 

As we wrapped up, the conversation naturally moved to the latest platforms and trends. While Jeff has accounts on emerging networks like Threads, the message is clear—focus. You can't be everywhere, so choose platforms that give the best return on your time and effort. For Jeff? That's YouTube, thanks to its prominent search capabilities and diversity in content variations! 

Balancing the Fast-Paced Creator Life

Despite his busy schedule, Jeff implements structure in his day-to-day life, dedicating days to specific tasks, a practice I highly recommend. Balancing work and personal time, Jeff stresses boundaries are non-negotiable, especially when dealing with multiple time zones.

Concluding Thoughts

Whether you're just starting out or a seasoned pro, setting processes, utilizing repurposing strategies, and staying abreast of industry shifts are keys to making your side hustle thrive. Jeff's story is one of adaptability, ambition, and connecting with people who elevate and inspire. Catch Jeff on his regular Friday show, Social Media News Live, soon to be rebranded as Creator News Live. Don't miss his invaluable insights and the wealth of resources he shares, including his impressive toolbox filled with all the software and tools he uses to run his business efficiently! Until next time, keep hustlin', keep grindin', and most importantly, believe in the power of your unique story.  Want to listen to more inspiring stories or have questions? Drop them in the comments below or join me on the next podcast episode!

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